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The first impression that a user gets of your website is its landing page. And it is with your landing page design that users are going to get an impression of what your brand stands for. When your landing page has made an impact with users, they are well poised to view the rest of your website too, favourably.

Every business wants to convert visitors to customers. Though there are many factors that determine this conversion, key among those is the design and ease of use of the landing page of the website. In this article, we take a look at the ingredients that go into the making of the 'perfect' landing page and how one goes about achieving it.

For B2B marketers with long, complex sales cycles, landing pages are an essential tool for generating new leads. However despite being very straightforward tools, landing pages are rarely optimised to their full potential. The typical landing page loses over half of its visitors immediately. This leaves a company with only a tiny portion of visitors being converted to leads. So how do you not only keep visitors on your page, but successfully convert them into leads?

There are times visitors walk into your website but once after landing on a page might leave without visiting another page of your website. Do you face this? Well the ultimate solution to easily increase website conversion rates is through reducing the visitor bounces and abandonment. But this could be tricky to solve, if you understand the basics.