The Long Tail - Wired Blogs - 0 views
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Théo Bondolfi on 11 Sep 12"The Forty Percent Model This model is based on a simple rule: transparency about costs and a choice between paying us to make the product or doing it yourself. The basic process is that we list all the components and other costs of our product (an autonomous blimp in this case) and links to where you can buy them yourself, along with instructions on how to put them together. If you want to do it yourself, or perhaps already have some of the parts and don't need ours, go for it!"