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Most companies start simple, with a few people gathering together around an idea. For small companies, decision-making, task assignments and direct interaction with clients are rather straightforward. With growth, the simplicity ends. As every entrepreneur knows, the initial growth of a company is often synonymous with efficiency drops and decreases in profits, since administrative tasks, indirect structural costs and middle-term forecasts add financial and human pressure on early growth. Overcoming these obstacles is one of the main burdens of start-ups and young businesses. Innovation abounds in the early stages and knowledge capitalization is aided by a common vision of the business. Further growth equates to sustainable efficiencies and market share increases. For decades, organizational growth has been viewed as a positive development, but it has come at a cost.

The next big trend is simple: to simplify.\nThis is not news to anyone who's been around the track a few times. An emphasis on focus, speed, streamlining processes, and finding common platforms has characterized the best companies for years. The Internet has helped cut out intermediaries and enabled direct connections, instant feedback, and more information transparency. In design, sleek looks have replaced ornamentation.