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The Dec. 6 edition of Smart Grid News includes the following article about how an increasing proportion of consumers over the next ten years will be "digital natives" - a generation of consumers who have grown up in a world with constant Internet and smart phone availability. The article notes that this demographic shift will change the way customers access information and monitor their usage of scare water and energy resources. The article includes comments from Oracle Utilities' Rodger Smith suggesting that the transformation of customer engagement from a reactive approach to a proactive one has already begun, noting that technologies are offering utilities the opportunity to have better relationships with their customers.