Questioning Shirky's Cognitive Surplus - 0 views
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Public and civic value require commitment and hard work among the core group of participants. It also requires that these groups be self-governing and submit to constraints that help them ignore distracting and entertaining material and stay focused instead on some sophisticated task
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True socially-infused movements cannot be forced
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The bad news for marketers is that Shirky’s examples quietly illustrate that we can’t force meaningful social activities. They happen organically, if not accidentally