Be a force for good. That's Twitter's new foundational principle — and it's interesting because it takes Google's foundational principle and does it one better.
Twitter's been focused on openness, and his response was that it's a "survival strategy." New ideas, new concepts, new applications — all flow to open organizations. That's a great way to express the point that for next-gen organizations, openness is now table stakes: fail at it, and you're not even in the game.
That's what 21st century organizations look like: networks, not pyramids.
Doors versus windows
That's pretty radical. Wall St, Detroit, Big Food, Big Software and HMOs are just a few for whom win/wins have mattered little, if at all. It's a simple, powerful way to frame next-gen strategy in a nutshell.
, Ev said: better connections, better information — better choices
Just as the fundamental challenge of the 21st century is making authentically, meaningfully better stuff, for the 21st century media it's communicating in better ways — not simply bombarding the reader-"consumer" with more, bigger, louder ads.
Erasing information asymmetries is where the future of advertising lies. But you can't get there unless you can build a 21st century business first.
Hate. There's this old trope: the Internet runs on love. Equally, though, it's full of hate: irrational lashing-out at the nearest person, place, or thing that's just a little bit different.
Exclusion. Hate happens, at least in part, because of homophily: birds of a feather flock together. The result is that people self-organize into groups of like for like.
Value. The ultimate proof's in the pudding. If the "relationships" created on today's Internet were valuable, perhaps people (or advertisers) might pay for the opportunity to enjoy them. Yet, few, if any, do — anywhere, ever.