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Long-Form Multimedia Journalism: Quality Is the Key Ingredient As a producer of social documentary projects-viewed on digital platforms-Brian Storm talks about the excitement of doing journalism in this way, at this time. A conversation with Brian Storm MediaStorm describes its mission as ushering in the next generation of multimedia storytelling by publishing social documentary projects incorporating photojournalism, interactivity, animation, audio and video for distribution across multiple media. Brian Storm is the president of MediaStorm, a production studio located in Brooklyn, New York, which publishes multimedia social documentary projects at www.mediastorm.org and produces them for other news organizations. In an interview I did with Brian on December 30, 2008, he spoke about how he envisions the future of long-form, multimedia journalism from the perspective of its creation, distribution and economic viability. An edited version of our conversation follows.

MediaStorm: Visionary Journalism Weaving Stories Producers start by cutting audio, creating a "radio edit" of the story. Then they work with the journalist to craft a working narrative. A cohesive story emerges, and then it's time to pair the images with the audio. For that, they use Final Cut Studio. "Final Cut is our workhorse," says Storm. "Our producers live inside Final Cut all day long. It's a simple and powerful tool. It does everything you need it to do, yet I can teach a new producer how to create our type of project in a day." Images are exported out of Aperture at twice 1080p resolution, giving producers the flexibility they need to experiment with shots. "We pull everything into bins in Final Cut, and we use a lot of labeling to organize it," says Storm. "It's very simple: We use green for a picture that's in, red for one that's out, blue for a maybe. We have a very visual environment inside Final Cut to get things done quickly."