The dominance of a liberal-democratic conception with an American accent is reflected in the overwhelming predominance of United States institutions, academics, journals - and ideas - in the democracy-support "industry". Again, this is not in itself a problem: all discourses of democracy are grounded in specific social-political contexts and power-relations. But the current circumstances of the kind described above - authoritarian challenges, stalled democratic transitions, discontent with democracy, deep and growing economic problems - suggest that an expanded understanding of democracy might be a route towards a healthy redefinition of democracy-support.