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« Previous post Next post » November 22 2007 The Secret Strategies Behind Many “Viral” Videos Dan Ackerman Greenberg 443 comments » Update: Dan has a follow up to this post, here. This guest post was written by Dan Ackerman Greenberg, co-founder of viral video marketing company The Comotion Group and lead TA for the Stanford Facebook Class. Dan will graduate from the Stanford Management Science & Engineering Masters program in June. Have you ever watched a video with 100,000 views on YouTube and thought to yourself: “How the hell did that video get so many views?” Chances are pretty good that this didn’t happen naturally, but rather that some company worked hard to make it happen – some company like mine. When most people talk about “viral videos,” they’re usually referring to videos like Miss Teen South Carolina, Smirnoff’s Tea Partay music video, the Sony Bravia ads, Soulja Boy - videos that have traveled all around the internet and been posted on YouTube, MySpace, Google Video, Facebook, Digg, blogs, etc. - videos with millions and millions of views. Over the past year, I have run clandestine marketing campaigns meant to ensure that promotional videos become truly viral, as these examples have become in the extreme. In this post, I will share some of the techniques I use to do my job: to get at least 100,000 people to watch my clients’ “viral” videos.

My Genome, Myself: Seeking Clues in DNA function getSharePasskey() { return 'ex=1353214800&en=835081fc6a0a7ff1&ei=5124';} function getShareURL() { return encodeURIComponent('http://www.nytimes.com/2007/11/17/us/17dna.html'); } function getShareHeadline() { return encodeURIComponent('My Genome, Myself: Seeking Clues in DNA'); } function getShareDescription() { return encodeURIComponent('For as little as $1,000 and a saliva sample, customers of an infant industry will be able to learn what is known about how their biological code shapes who they are.'); } function getShareKeywords() { return encodeURIComponent('Genetics and Heredity,DNA (Deoxyribonucleic Acid),Medicine and Health,Genetic Engineering,Computers and the Internet,23andMe'); } function getShareSection() { return encodeURIComponent('us'); } function getShareSectionDisplay() { return encodeURIComponent('The DNA Age'); } function getShareSubSection() { return encodeURIComponent(''); } function getShareByline() { return encodeURIComponent('By AMY HARMON'); } function getSharePubdate() { return encodeURIComponent('November 17, 2007'); } Sign In to E-Mail or Save This Print Single Page Reprints ShareDel.icio.usDiggFacebookNewsvinePermalink writePost(); By AMY HARMON Published: November 17, 2007 The exploration of the human genome has long been relegated to elite scientists in research laboratories. But that is about to change. An infant industry is capitalizing on the plunging cost of genetic testing technology to offer any individual unprecedented — and unmediated — entree to their own DNA.

I met up with Robert Scoble last night at an Orange party in San Francisco (my photos from the party are here). He brought along his Amazon Kindle and let me and others test it out. It was the first time I’d held one - the Kindle I bought hasn’t arrived yet and my co-editor Erick covered the New York launch. Anyway, he took video of me giving my opinion of the Kindle (thumbs down). The problem is the UI is completely non-intuitive and the screen is unreadable in medium light (it was much brighter in the room than the video suggests and it was easily bright enough to read a normal book). I was trying to simply pull up the browser and go to a web page and I couldn’t figure it out. The scroll wheel on the side is obviously designed only to frustrate users. And without any sort of mouse, I kept touching the screen to try to get it to do what I wanted (which of course doesn’t work). I also compare it in the video unfavorably to the etch-a-sketch. I asked Robert to pull up a web browser and load TechCrunch. He did it once and it took so long I asked him if I could video it. He agreed, and did it again. It took him 55 seconds to pull up the browser and enter the TechCrunch URL. I then pulled out my iPhone and did the same thing in 14 seconds. The Kindle can be given some slack since web browsing isn’t its core function. But web browsing on the iPhone isn’t the key feature of that device, either. Amazon just didn’t design a good device (the user interface, keyboard and screen are all very flawed), and they had all the time in the world to get it right. Hopefully v.2 will be an improvement. Of course this is just my opinion after trying it out for a few minutes, and I’d had a couple of beers. Don MacAskill wrote up his own review after a day with the device and says its wonderful.

Thou Shalt Find It Impossible to Live Like the Bible Tells You to By Anneli Rufus, AlterNet. Posted November 17, 2007. Author A.J. Jacobs spent a year trying to follow the 600+ laws he found proscribed in the Bible, and concluded he's doomed to live in sin. Tools EMAIL PRINT 84 COMMENTS The Year of Living Biblically by A.J. Jacobs (Simon & Schuster, 2007) Share and save this post: Also in Rights and Liberties Indicted! Barry Bonds Is a Perfect Distraction from Real Events Dave Zirin Striking Nurses in W. Va are Met With Intimidation, Harassment and Car Fires! Richard Negri Hillary Auditions to Be a Feminist John Wayne Susan Faludi Democracy Belongs in the Workplace, Not Just in the Voting Booth Omar Freilla Gay? U.S. House Says That's Okay Deb Price More stories by Anneli Rufus Rights and Liberties RSS Feed Main AlterNet RSS Feed Get AlterNet in your mailbox!   Advertisement border-style: solid; border-color: rgb(216, 216, 216); border-width: 0pt 1px 1px; p

#1Thou Shalt Find It Impo >

Martin Stabe must be on performance enhancing drugs - his posting levels are through the roof. It’s all good stuff, especially on the Richard Sambrook vs. Andrew Keen showdown at the Frontline. Keen’s new media vs. old media gamble is that infamy as the blogosphere’s contrarian punchbag will help sell his book. (Jeff Jarvis memorably called Keen’s bluff in this post.)

ut let’s not pretend that what happened this week is free from comparison. I don’t mean to maliciously call GameSpot out on this, but if you didn’t know, they sell a lot of their content coverage. The front-door rotation spots, otherwise known as “gumballs,” on the homepage are paid for by game publishers at $7,000/2 weeks (March 2006); and if you remember back, they absolutely whored themselves out to Vivendi for the release of 50 Cent: Bulletproof, a game that everyone and their mother knew was going to be terrible. (50 Cent: Bulletproof page, a developer interview, a positive preview, and page 21 of GameSpot's Media Kit which is made for advertisers).

The big strategic questions concern energy security and the shift in the balance of power towards unattractive regimes, be they Vladimir Putin’s Russia, Hugo Chávez’s Venezuela, Mahmoud Ahmadi-Nejad’s Iran or the House of Saud’s Arabia.

Both opendemocracy.net and bloggossip.com were very easy to find on the Google search engine. I had no trouble at all finding these two useful sights and thought bloggossip.com was the easiest to read. Blogggossip.com had many bright pictures on the home page which attracted me to the web sight. The sight was very well formated and easy to navigate. Opendemocracy.net appeared to be a bit more credible. All of the stories on this sight were headline stories. One difference between the ezine headline stories and the blog headline stories were that the blog headline stories were geared toward entertainment. It seems as though entertainment is a classic form of headlining here in America, whereas in the global market, headlining is focused on serious issues, such as global warming.Surprisingly enough both web sights, including the blog sight, seemed to be quite credible.

It's not just Facebook and it's not just me. Every "social networking service" has had this problem and every user I've spoken to has been frustrated by it. I think that's why these services are so volatile: why we're so willing to flee from Friendster and into MySpace's loving arms; from MySpace to Facebook. It's socially awkward to refuse to add someone to your friends list -- but removing someone from your friend-list is practically a declaration of war. The least-awkward way to get back to a friends list with nothing but friends on it is to reboot: create a new identity on a new system and send out some invites (of course, chances are at least one of those invites will go to someone who'll groan and wonder why we're dumb enough to think that we're pals). That's why I don't worry about Facebook taking over the net.

it should be apparent to all of us that sometimes senior executives, including the chairman, do not fully understand the businesses in which the company is involved. The financial instruments now causing such turmoil were not properly priced for their inherent risk and managers were unaware of the integral problems with these instruments. Much of this was made possible by the advanced technology used to devise and distribute these instruments.

Jezebel and other bloggers went nuts, and soon, they'd uncovered the woman's name, her address, phone number and business registration records and plastered them all over the Web.

As the man who oversees about $20 billion of fixed-income investments at American Century Investments, we revisited with Keegan as part of today’s The Game column on the recurring foibles of Wall Street. Deal Journal: You were right back in April. You called it all. Why does Wall Street keep messing up? Jim Keegan: It’s too profitable to stop. It’s too profitable at the individual level, so the individuals interests are not necessarily aligned with the company’s interest. Pay me now and you pay for it later. There is no clawback. Employees can walk away with hundreds and tens of millions of dollars. And someone else will hire them to do it again.

Andrew Puddephatt on media reform from a human rights perspective This morning I attended a very broad and interesting side-event on “Global Information and Communication Policy” organized by Consumer’s Union.  The event featured an international panel of speakers including : Luiz Fernando Marrey Moncau, Instituto Brasileiro de Defesa do Consumidor, Brazil Rosemary Okello-Orlale, African Woman and Child Feature Service, Kenya Bjarne Pedersen, Consumers International Andrew Puddephatt, Global Partners UK Jamie Love, CPTech Andrew issued a provocative challenge to the media reform community to show the evidence of their claims. 

We are interested in moving toward a curating model of information.  Information needs to be curated in  a way that shows the information that you want similar to how a museum curates a large body of information into discrete exhibits and presentations that people can understand and digest.

who is doing the curating?  Is it going to be bottom-up or done by Bill Gates and Google.