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"Based on the results of this survey, it's clear that SMBs see the value of cloud-based solutions and are eager to benefit from a productivity and ROI perspective," said Fonality president and CEO Dean Mansfield. "Cloud-based communications tools in particular can be leveraged by companies to drive competitive differentiation while maximizing working capital." Minimizing total cost of ownership is the "ultimate goal" of adopting service-based offerings, according to survey results, while mobility and UC were recognized by a strong majority of those surveyed as key technologies to increase efficiency and profitability. Most respondents saw their current communications solutions as being "good," but 78 percent also seek to improve their capabilities. There was a very high amount of interest in cloud-based solutions and an "excellent prognosis" for cloud-based AaaS (Anything as a Service), with market opportunities still emerging "The needs of small and mid-size businesses differ significantly from large enterprises," said Steve Taylor, editor-in-chief and publisher for Webtorials, "This study shows that SMBs have a notable disposition to leveraging cloud-based technology to enhance their operations and their communications capabilities in particular."