Forget Custom iPad Magazines: Onswipe Turns Any Site Into One - Technology Review - 0 views
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Gary Edwards on 04 May 11Move over Flipboard, Push Pop and TreeSaver. Here comes OnSwipe. Packaging a Web site for a highly interactive and mobile world just got easier. excerpt: OnSwipe does something web developers should have been racing to accomplish ever since the iPad was first unveiled: it makes a website -- any website -- into a tablet-friendly experience. (It's already available to everyone who publishes their blog on Wordpress.com.) It uses HTML5 to make a site feel like an app, even though it's running in the browser. Onswipe points to a future of tablet media delivery that is incredibly simple, even boring: Websites that are designed to look good on tablets. Given the history of creating alternate designs for sites in order to make them mobile-friendly, why anyone ever imagined it would be otherwise is baffling. Probably, it was wishful thinking. IPad magazine app sales are tanking. Media aggregation apps like Flipboard and Zite are re-atomizing publishers' content into pleasurable, full-screen, mostly ad-free experiences. The great do-over that tablets were to represent for publishers like Condé Nast -- a chance to put the free-content genie back in the bottle, and charge for admission -- appears to have gone bust. Onswipe and the startups that will inevitably follow in its wake are the final nail in the coffin of the dream of appification of magazines and other media content