Group items tagged

OLE for the Web: oEmbed is a format for allowing an embedded representation of a URL on third party sites. The simple API allows a website to display embedded content (such as photos or videos) when a user posts a link to that resource, without having to parse the resource directly. Table Of Contents Quick Example Full Spec Security considerations Discovery More examples Authors Implementations

transclusion of hypertext documents. Transclusion is technically defined as "when you put that one thing in that other thing". In its current implementation, Twitter has declared that media which is shown within the Twitter interface comes from selected partners. But actually, the technology to allow embedding of rich media from almost any site already exists, using a system called OEmbed. Geeky stuff, but it's made by nice people who are pretty smart, and it lets any site say, "Hey, if you want to put our thing in your thing, do it like this". It works. Lots of sites do it. Nobody's getting rich off of it, but nobody's getting sued, and in between those two extremes lies most of what makes the Web great.