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Gary Edwards

Op-Ed Contributor - Microsoft's Creative Destruction - NYTimes.com - 0 views

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    Dick Brass, former VP at Microsoft (1997-2004) unloads.  He describes how legacy product groups, like the Windows OS and MSOffice groups, conspire to defeat smaller groups focused on emerging and innovative solutions.  Excellent read. excerpt:  Internal competition is common at great companies. It can be wisely encouraged to force ideas to compete. The problem comes when the competition becomes uncontrolled and destructive. At Microsoft, it has created a dysfunctional corporate culture in which the big established groups are allowed to prey upon emerging teams, belittle their efforts, compete unfairly against them for resources, and over time hector them out of existence. It's not an accident that almost all the executives in charge of Microsoft's music, e-books, phone, online, search and tablet efforts over the past decade have left. As a result, while the company has had a truly amazing past and an enviably prosperous present, unless it regains its creative spark, it's an open question whether it has much of a future.
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