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Add this to the Sports Illustrated "immersive" magzine for the iPAD as clear indication that the entire idea of what a visual document is has changed dramatically.  Radically. excerpt: The coolest media experiences that I've seen on the iPad - Operation Ajax, a graphic novel created specifically for the device. At the time, the idea was still very much in development, but today the Operation Ajax application has gone live in Apple's App Store. The major startups in digital comics, ComiXology and Graphic.ly, have focused their energies on making deals with publishers to transfer existing comics to the iPad or other devices. Operation Ajax, on the other hand, was created with the iPad in mind, avoiding some of the issues that come with transferring from print (the iPad screen is slightly smaller than a standard comic book page, for starters), and also making the supplementary material that can't be delivered in print a natural extension of the experience.