Challenges: Some Ugly Truths
The challenges of building—and living with—an XML workflow are clear enough. The return on investment is a long-term proposition.
Regardless of the benefits XML may provide, the starting reality is that it represents a very different way of doing things than the one we are familiar with. The Word Processing and Desktop Publishing paradigm, based on the promise of onscreen, WYSIWYG layout, is so dominant as to be practically inescapable. It has proven really hard to get from here to there, no matter how attractive XML might be on paper.
A considerable amount of organizational effort and labour must be expended up front in order to realize the benefits. This is why XML is often referred to as an “investment”: you sink a bunch of time and money up front, and realize the benefits—greater flexibility, multiple output options, searching and indexing, and general futureproofing—later, over the long haul. It is not a short-term return proposition.
And, of course, the returns you are able to realize from your XML investment are commensurate with what you put in up front: fine-grained, semantically rich tagging is going to give you more potential for searchability and recombination than a looser, more general-purpose approach, but it sure costs more. For instance, the Text Encoding Initiative (TEI) is the grand example of pouring enormous amounts of energy into the up-front tagging, with a very open-ended set of possibilities down the line. TEI helpfully defines a level to which most of us do not have to aspire.[5]
But understanding this on a theoretical level is only part of the challenge. There are many practical issues that must be addressed. Software and labour are two of the most critical. How do you get the content into XML in the first place? Unfortunately, despite two decades of people doing SGML and XML, this remains an ugly question.
Gary Edwards on 23 Jul 09This commentary concerns the Microsoft Office Productivity Environment and the opportunity presented as Microsoft tries to move that environment to the MS-Web stack of servers and services. The MS-Web is comprised of many server side applications, but the center is that of the Exchange/SharePoint/MOSS juggernaut. With the 2010 series of product and services release, Microsoft will be accelerating this great transition of the Microsoft monopoly base. While there are many Open Web alternatives to specific applications and services found in the 2010 MS-Web stack, few competitors are in position to put their arms around the whole thing. This is after all an ecosystem that has been put in transition. Replacing parts of the MSOffice ecosystem will break the continuity of existing business processes bound to that productivity environment. This is a disruption few businesses are willing to tolerate. Because of the disruptive cost and the difficulty of cracking into existing bound business systems without breaking things, Microsoft is in position to charge a premium for comparatively featureless MS-Web products and services. Given time, this will no doubt change. And because of the impossible barriers to entry, Microsoft has had lots of time. Still, i'm betting on the Open Web. This commentary attempts to explain why...... I also had some fun with Google Docs templates. What a mess :)
