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Developers simply upload their application, and Elastic Beanstalk automatically handles the deployment details of capacity provisioning, load balancing, auto-scaling, and application health monitoring," the company said this morning in announcing the service. "At the same time, with Elastic Beanstalk, developers retain full control over the [Amazon Web Services] resources powering their application and can access the underlying resources at any time." Customers pay nothing for Elastic Beastalk, paying instead for the resources used to run their applications. Elastic Beanstalk provides a quick way for developers to make use of a range of Amazon services - Amazon EC2 (for computing power), Amazon S3 (for data storage), Amazon Simple Notification Service, Elastic Load Balancing, and Auto-Scaling.  "Elastic Beanstalk handles the provisioning and deployment of the infrastructure needed to run the application," the company said.

Very interesting the way JavaScript Libraries are continuing to challenge Native Code for Web Application dominance.    excerpt: "The code library, ORBX.js, can be thought of as a cloud-based alternative to Google's Native Client technology. It permits Linux, OS X and Windows applications to run on remote servers and to be presented in a Web browser." "With ORBX.js, native code and legacy applications can be hosted in the cloud (e.g. Amazon EC2), and stream interactive graphics, 3D rendering or low latency video to a standard HTML5 page without using plugins or native code, or even the video tag (which, like Google NaCL,is vendor specific - ORBX.js works on all five major browsers)," explained Otoy founder and CEO Jules Urbach in an email. "The video codec created for ORBX.js can decode 1080p60 at a quality on par with H.264, using only JavaScript." "With ORBX.js and a cloud service provider, you could conceivably run Value's PC Steam client on an Apple iMac or Google Chromebook. You could run Autodesk 3DS Max 2014 on an Android Nexus 7 tablet. You could run a big budget, graphically demanding game title like Left 4 Dead 2 in a Web browser, without any plugins, Flash, Java, NaCL or other supporting technology."

UBS analysts believe that the total market for AWS-type services will be between $5-to-$6 billion in 2010 and will eventually grow to $15-to-$20 billion in 2014. How they arrive at these numbers: * IDC says the total global cloud market in 2010 will be $22 billion and $55 billion in 2014. * IDC says the total servers and storage account for $5 billion-to-$6 billion in 2010 and $15-to-$20 billion in 2015.