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Making cloud-based file transfer service easier.  Improved FTP alternative for small and medium sized business. A ShareFile user's customers can access files on a company-branded Web portal, one of the business-friendly features that helps set the service apart from the likes of Dropbox, according to Steve Chiles, chief marketing officer at ShareFile. Users can also allow their customers to log in to the service and upload files from their own website. ShareFile comes with reporting features that allow users to see who has uploaded and downloaded files, and when they were transferred. The addition of Sync will help automate the process of uploading files, instead of having to do a lot of the upload work manually. The feature allows for both one-way and two-way synchronization of files.  The user just has to drag and drop the file they want to synchronize into a designated folder. A folder can also be configured to send content to many recipients.

In addition to its ability to sync to mobiles and tablets, ShareFile also lets user's work with their existing folder structure, rather then demanding everything goes into one drop folder. The two-way functionality works via an Adobe Air 2.0 app, while Sync itself is part of ShareFile's Power Tools suite that comes with desktop and mobile apps, Outlook plug-ins and other goodies