Ricoh Spends US$ 300m to Shift Focus to Managed Document Services - 0 views
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Ricoh said the US$ 300 million would be invested in its managed document services infrastructure with a revenue target of US$ 3.3 billion by 2013.
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Ricoh believes the shift is so profound that it is investing this amount of money in re-aligning its business.
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Ricoh has identified shifts in the document management market that are focused on better enterprise returns based on more efficient document management.
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Last September, Xerox launched a very expensive campaign to rebrand itself as a document management heavyweight. This week, Xerox's MFP rival, Ricoh (news, site), has just announced that it will be investing US$ 300 million over three years to "aggressively" accelerate its shift into the managed document services or outsourced document management space. Using its core hardware and software technologies, the shift will see Ricoh focusing not just on the provision of hardware and software, but offering entire document management services from capture to printing. At a press briefing held in New York, London and Tokyo earlier this week that underlined the global nature of the business shift, Ricoh said the US$ 300 million would be invested in its managed document services infrastructure with a revenue target of US$ 3.3 billion by 2013. Document Management Market Shift So, what is all this about? It seems simple enough - Ricoh has identified shifts in the document management market that are focused on better enterprise returns based on more efficient document management. No surprise there. However, what is surprising, is that Ricoh believes the shift is so profound that it is investing this amount of money in re-aligning its business.