Who Really Wins From Android's Success? | Casey Research - 0 views
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Gartner recently reported that smartphone sales grew 46.5% in the second quarter of 2013 and exceeded feature-phone sales for the first time. In other words, we're still at the beginning of the dumbphone conversion cycle, and a global revolution in mobile is really just getting started. This revolution is fueling monstrous growth in a less-known market that goes by "MEMS" (micro-electro-mechanical systems).
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Interest in the technology grew throughout the 1960s, and a number of companies commercialized silicon pressure sensors. Advancements in micromachining and silicon processing in the early 1970s then led to what could arguably be called the first true MEMS sensors, which had particular geometries that yielded superior performance. It was not until three decades later, however, that MEMS were small enough, cheap enough, and reliable enough to begin penetrating the consumer market. Today, the overall MEMS market is fragmented and has an extremely diverse application set comprised of such things as oscillators, microfluidics, compasses, gyroscopes, accelerometers, microphones, and pressure sensors. For our purposes here, we're mostly concerned with MEMS accelerometers and—even more so—MEMS gyroscopes.
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MEMS accelerometers have been making cars safer for years by triggering airbags in the event of a crash. But manufacturers of the sensors wanted more: a world filled with gadgets that sense and respond to motion. That's exactly the direction we're going in today. In terms of overall value, the global MEMS market is projected to double from over $10 billion in 2012 to more than $20 billion in 2017. To get a leg up on the competition, consumer-electronics device manufacturers have been eager to adopt new device functionalities and create compelling interactive experiences, such as the touchscreen and, more recently, motion-based functions.
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