Group items tagged

Not surprisingly, Microsoft is going to pound on "productivity" as the key differential between their desktop-cloud-mobile computing products, and those of mobile-productivity platform challengers, Apple and Google. There are three platform contenders, and this article points out that it is Google Apps that is keeping Apple in the business productivity game. Very interesting insight. Especially since a recent Forrester Report has the Apple platform capturing 65% of all mobile business application development. And Microsoft with only 1%. Google weighs in with 13%. This is a stunning setback for Microsoft. The MS monopolist empire is built on business productivity, with 98% of clinet/server marketshare. excerpt: "Over time, Microsoft has tried to tilt the marketing message to position Surface as a "productivity tablet". Now that Surface 2 is out, the "productivity tablet" message is coming across loud and clear. But can what people use tablets at work for actually be described as "productive"? Surface might be new, but the idea of using tablets in business is not. Although Microsoft would like us to believe that a tablet that doesn't run Office and doesn't have a good solution for a keyboard can't be used in business, the iPad has been used in business since its release in April 2010. Mobile device management (MDM) allows enterprises to control which apps are available on both on BYOD and enterprise-supplied tablets. Some MDM vendors publish reports and surveys on what their customers' allow and disallow. This information can provide some insight into what apps people are typically using. Back in June, my ZDNet colleague Adrian Kingsley-Hughes reported on a report put out by one such vendor. Fiberlink gave this list of iOS apps that are commonly whitelisted: iBooks Adobe Reader Google Citrix Receiver Numbers Dropbox Pages iTunes U Keynote WebEx Along with those apps, you also need to add that apps that come with the device - namely web browsing, email,