Crocodoc's HTML Document Viewer Infiltrates the Enterprise | Xconomy - 0 views
-
Gary Edwards on 15 Dec 12Excellent report on Crocodoc and their ability to convert MANY different document file types to HTML5. Including all MSOffice formats - OOXML, ODF, and PDF. " Crocodoc, and took on the much larger problem of allowing groups to collaborate on editing a document online, no matter what the document type: PowerPoint, PDF, Word, Photoshop, JPEG, or PNG. In the process, they had to build an embeddable viewer that could take apart any document and reassemble it accurately within a Web browser. And as soon as they'd finished that, they had to tear their own system apart and rebuild it around HTML5 rather than Flash, the Adobe multimedia format that's edging closer and closer to extinction. The result of all that iterating is what's probably the world's most flexible and faithful HTML5-based document viewer: when you open a PDF, PowerPoint, or Word document in Crocodoc, the Web version looks exactly like the native version, even though it's basically been stripped down and re-rendered from scratch. When I talked with Damico in February of 2011, the startup had visions of building on this technology to become a kind of central, Web-based clearinghouse for everyone's documents-a cross between Scribd, Dropbox, and Google Docs, but with a focus on consumers, and with prettier viewing tools. In the last year, though, Crocodoc's direction has changed dramatically. Damico and his colleagues realized that it would be smarter to partner with the fastest growing providers of document-sharing services and social business-tool providers than to try to compete with them. "The massive, seismic change for us is that we had a huge opportunity to partner with Dropbox and LinkedIn and SAP and Yammer, and let them build on top of Crocodoc and make it into a core piece of their own products," Damico says. In other words, every time an office worker opens a document from within a Web app like Dropbox or Yammer, they're activating a white-label version