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Want to know how Evernote Clearly and Amazon Kindle Web Reader work?  This is it.  Both are made by Readability and in this guideline for Web publishers, they explain how they rip and parse a Web page.  The secret is solid HTML5!!!  "The following is a proposed standard for bringing more semanticity to articles on the Web. In our efforts to provide quality content without the superfluous leavings, we've seen that the Web is a pretty messy place. We hope that by providing some simple guidelines we can help publishers make their content a little more presentable with Readability while also making the Web a bit more semantic. By and large, you'll find that our guidelines just follow other specifications. We lean heavily on the work of the hNews microformat as well as the new elements provided within HTML5. If anything is unclear, please refer to the hNews microformat specification as well as this handy guide to semantic elements in html5, from Mark Pilgrim's Dive into HTML5. "