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The new question is: if your house is on fire what do you grab, your wallet or your phone?

I bet the answer is an overwhelming "phone", since we do almost everything with our mobile devices and very soon we won't be needing a wallet.

Our vision at Seconds is to make it easier for merchants and customers to interact and transact.  This is no more apparent than when looking at our latest innovations on the mobile payment front: Pay by Text.

Okay, here's a great one.... how about anything to do with hospitality?  Already, when you check in to a hotel they ask for your contact information, namely a cell phone number.  By running on the Seconds platform the can now open a quick and easy channel for you to text and pay for room service, any and all products... not to mention your room.  Or what about on a Vegas Casino floor....

Here's how it works: Once a mobile user sets up a Seconds account and attaches a payment card, they now can simply pay for the desired product with a one word text to the merchant's Seconds number, in this case it would be the word "Sandwich".  The resulting text a few seconds later will inform the user they indeed have been successfully charged X amount.  Done.

We are currently one month into a pilot program with a customer testing the functionality and perfecting the process.   Each week we are seeing more and more mobile transactions through Pay by Text, and if things keep going the way they are now this could become the default payment method outside simple food offerings.

Roll with me for a moment.  Imagine going to a movie and rather than waiting in line for the teller to give you a ticket you just simply text "Mission Impossible 4" to the box office and the next thing you know you have paid for the movie and are sent the secret code to enter via text.

Or how about the next time to your favorite band is in town.... do we really have to deal with the whole Ticketmaster ordeal?  Why can't I send a text to the concert organizer with a simple "Said Band Name" and pay for the price of admission.

Important Note: This is not carrier billing, where you place the transaction onto your cell phone bill.  Seconds is completely separate from the carrier and a stand alone mobile payment system.

So, what about NFC? The problem with NFC technology is you actually have to be in physical proximity for the transaction to work.  The whole point of "Near Field Communication" is touching or swiping your device on a reader which will result in a transaction.  But what happens if I want to pay for something when I am not actually at the specific location or can't get within a few inches of the reader?  What if it's ecommerce, which will become more prevalent as time goes on?  Although it might have its place, it looks as if NFC  underwhelms and under-delivers.

That is why we are very excited about our Pay by Text technology, we see a whole new world of payments when you disassociate proximity with transaction.  It's going well right now and the future is looking very bright for Seconds.