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Marc-Alexandre Gagnon

Increasing Brand Awareness with NFC Technology and Social Media | Social Media Today [2... - 0 views

socialmediatoday.com/...fc-technology-and-social-media

shared by Marc-Alexandre Gagnon on 24 Sep 11 - No Cached
  • It conjectured the use of NFC (Near Field Communication) and how it could benefit brands, their awareness and message all through social media.
  • The hypothesis that brands can utilise NFC technology within their stores, which may further enhance their brand message with brand awareness, along with social media tie-ins with NFC technology should be taken seriously.
  • There’s already an associated cost with print labels, which uniquely identify a product, so the respective costs associated with reproducing the same product with an NFC tag should be negligible, right?
  • ...6 more annotations...
  • A tag is a mechanism from which information can be wirelessly shared; in the same way a QR code can be read by a scanner (NFC reader). 
  • In some stores there will be a combination of tags and tag readers – the Smartphone will contain a tag/reader combination, as it is capable of sharing information, so that a store can retrieve your name, contact information and so on (with your permission) and likewise you can read information from a tag
  • At the backend of the NFC application, there may be several other applications supported by a web-portal or, in fact, a link through to a social media platform – ‘Likes’ a ‘retweet’; ‘+1’ and so on.  Of course, adoption will be slow at first and there will also be the early adopters which, in turn, will fuel the greater purchasing community. 
  • The brand tie-ins are potentially large.
  • With social media alone, brands can (and should) develop a dialogue with their consumers, which could well be further compounded by NFC supporting an ecosystem where consumers can begin to resurrect that loyalty spirit. 
  • NFC has the potential of creating a lively and dynamic market community sharing experiences and purchases with the wider community all enjoyed through social media.
Dan R.D.

Hactivate - A participant's perspective [22Jun11] - 0 views

www.guardian.co.uk/...ivate-participants-perspective

2QR_MT

shared by Dan R.D. on 22 Jun 11 - No Cached
  • Both of these hacks were fully fledged platforms, another great project was more of a utility. ScanCampaign allows users to generate their own QR codes, which the author hoped could be used for donations to charity or for campaigns such as UK Uncut – to quickly share information.
  • Taking disparate data sources and giving them a unified view is tricky: do the data sets match? can you link the concepts contained? and so on. These guys did a great job doing those things and provided plenty of hooks for further thought.
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