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It’s like a Hollywood political thriller come true: a handful of people lurking in the shadows, controlling the minds of millions. New research reveals that it’s possible for a few individuals to enslave an entire network, even if they aren’t highly connected themselves.Scientists have figured out how to identify the nodes — the points that link to other points in a network — that when tweaked can control the entire network. The research, published in the May 12 Nature, might lead to more secure power grids, tricks for controlling the metabolic processes of cells and marketing campaigns that spread like the plague.

With millions of potential voters using mobile devices, strategists would be remiss to write off QR codes as a risky early-adopter consumer trend untranslatable to the political space.

“One of the exciting things about 2012 is that we have the opportunity to close the loop between online activities and real-world events,” he adds. “We’re seeing individuals rely on their phones, and QR codes present an optimal framework for that. There’s an opportunity for campaigns to reach out to mobile-savvy individuals and transmit a message that will lead to an activation.”

There is great potential in branding candidates, fundraising and collecting supporters’ data using QR technology.