Group items tagged

Currently the majority of Square’s users are small businesses, so no transaction charge will surely be a big draw for users who aren’t raking in millions in revenue. And there is no cost for the actual Square device. Intuit, which just extended the offer of a free version of its Square competitor GoPayment indefinitely, still charges $0.15 per transaction. And VeriFone’s offering still charges $0.17 per transaction.

Rabois says that Square wants to be as transparent as possible with users, adding that the fee elimination won’t be last thing that is simplified with the service. Check out the video below, in which Square randomly interviewed a number of San Francisco business owners to determine if they knew how much they were paying in credit card payments fees.

Launching NFC based payments in conjunction with RIM's Blackberry and Etisalat in the UAE (Read here)

Talks about launching a MasterCard mobile payment gateway in Indonesia (Read here)

Making key appointments in Nigeria (some with prior mobile telecommunications experience (Read here)

Launching a online payment model utilising mobile phones in conjunction with Airtel and Standard Chartered (Read here)

Application to link a MasterCard number to a mobile phone to perform mCommerce transactions in Hungary with a number of telco's (Read here)

Williams said the department store chain would “love” to run a trial next year if all the participants needed to make mobile payments work – such as the banks and mobile operators – come together.

Research by PayPal said that 2016 will be the year when UK shoppers will use their mobiles to pay for their shopping, increasingly replacing cash and cards.

Robin Terrell, House of Fraser executive director of multi-channel and international, said payment through the mobile phone will “absolutely” be introduced in the future.

However, retailers have voiced their concerns over the difficulties in ensuring all the various players work together on NFC technology.

“As a customer, I am not going to have a different wallet for each financial institution, network and handset I have,” said Terrell. “Equally, the financial institutions will need to work together to raise the current £15 limit on NFC contactless payments. None of these issues are insurmountable, however, and the overall direction of travel is clear.”

Just this week Starbucks said that it is launching the high street’s first iPhone mobile app payment system after growing impatient with the rate of development of NFC technology

The coffee chain said it “did not want to wait” for the development of NFC and for it to become mainstream. Instead, it has developed its own mobile payment system using iPhone apps because so few handsets are currently NFC capable.

French Connection said mobile payment was not on its agenda just yet but it could see the method being taken up in the future.

Jennifer Roebuck, French Connection’s digital director, said, “There’s no reason why in five years you can’t swipe your mobile to pay for products. It’s too early days for us [but] it is logical, everyone uses a mobile for everything, such as shopping with Ocado. It’s becoming a little mini system to make payments.”

David Smith, IMRG chief marketing and communications officer, said, “The use of smartphones is going up and more technology that goes into them so the compatibility is not beyond it. But consumer trust and how quickly retailers have a system that’s foolproof are the biggest factors. It will inevitably come but how big it will be remains to be seen.”

The real promise of NFC goes beyond convenient payment for coffee, because every swipe of your phone becomes an opportunity to exchange data and trigger an application. You can use NFC to record your payments, and to exchange other information. Discounts, entry tickets and special offers could all be offered using this technology. Y Combinator start-up Tagstand makes NFC-enabled stickers and 'smart posters' to use in ads, trade-stands and other locations. These stickers allow you to tap your mobile phone on anything and do anything from sharing contact information, to sharing music, starting a multiplayer game or providing a discount coupon. MIT Media Lab produced a short 'day in the life' video to illustrate more possibilities, including a carbon footprint app that would use data from your purchases and transport choices.

There are already a few phone handsets that support NFC, but many more will be launched in 2012. The Nexus S is the first mainstream handset that already has NFC built in, but Nokia, Blackberry and Samsung are launching NFC phones soon and the Apple rumour mill suggests that next year's iPhone will have mobile payments. (NFC world has an exhaustive list of handsets).

Ultimately, NFC is another example of a technology that will connect together the 'Internet of Things'. Along with RFID and GPS, it provides another way for us to use our phones as a window into a world of data from connected devices and printed objects, making a seamless link between our data and the increasingly data-driven world around us.

"Mobile is one of the most talked about channels in the consumer cards and payments space and for good reason; it represents the most exciting opportunity in the industry for growth, engagement, and differentiation," said Mark Jackson, Director at ACG. "As a new channel, it is a blank canvas which enables providers to innovate for the consumer and demonstrate their relevance to the consumer's lifestyle. Therefore, it is not only commercially attractive, but also strategically important."

For higher credit card processing volume (recommended for more than a $1,000 per month), Intuit is continuing to charge a $12.95 monthly fee but has dropped the set transaction charge of $0.30. The per transaction percentage remains at 1.7 percent for cards swiped; and 2.7 percent for key entered.

Mobile payments is a competitive space and it’s hard not to notice some of the attention Square has been getting from both Visa and Apple. Because of this, companies like Intuit have to up the ante to remain competitive and attract businesses. For example, Intuit recently extended the offer of a free version of its GoPayment reader indefinitely. Square’s readers have been free for some time now.

Chris Hylen, VP and general manager of Intuit Payment Solutions said this explaining this change in pricing: We started simplifying GoPayment pricing back in January when we eliminated the monthly fee. Now we’re removing transaction fees. As we continue to evaluate the market and talk with customers, we believe that making our pricing even more affordable is the best way to give more people an easy way to process credit cards on their mobile devices.

While Square is growing fast, as more and more businesses are looking for innovative, inexpensive and painless ways to accept credit cards, Intuit’s reader does offer a compelling product. The company reports that it has seen a nearly 700% increase in the number of people signing up for GoPayment each week compared to the beginning of the year (driven in large part its free swiper offering). Intuit declined to reveal exactly how many users are signing up per day vs. a year ago.

And GoPayment users are  processing in excess of $15 million a week using GoPayment and related services. These services also include payments from the Web and through QuickBooks using a GoPayment merchant account, so it’s unclear how much of that $15 million is coming through the readers themselves. Intuit says GoPayment users have processed more than $3 million in a single day over the past month as well.

For basis of comparison, Square just revealed that it is processing $2 million in transactions per day and $66 million for the first quarter, but COO Keith Rabois says forecasts that this number will triple in Q2.

The other competitor in the space, VeriFone, has yet to eliminate the set transaction fees ($0.17) associated with its payment product. But with pressure from both Square and Intuit, that may change soon.

With the Intuit GoPayment Prepaid Visa Card, merchants and retailers can have the funds they collect with GoPayment deposited into their GoPayment Card account. They can then use the card to make payments online, in stores and withdraw cash at ATMs everywhere Visa debit cards are accepted.

So who does this arrangement work for? For smaller businesses or individuals who don’t have a business bank account and still want to conveniently separate the money they make with GoPayment from their personal finances, this could be a good option. Using the prepaid card can also help merchants start accepting payments quickly as there is no bank account required to sign up. Those who prefer using a business or personal bank account can still choose to have their funds deposited into their bank account. And for the millions of U.S. consumers who are “unbanked,” a prepaid Visa card allows them to accept payments for a business without a bank account.

This makes GoPayment especially friendly for fledgling entrepreneurs or businesses who want to accept payments but don’t have a business bank account.

The information that is derived from a payment transaction" can be used in "closed marketing loops, can be used to populate your budgets automatically, it can be used to automatically create loyatly, to be able to pay for things in ways that we traditionally haven't been able to do," Schulman was careful to point out.

A lot of people think of future payments as an evolution of payment method, "like tapping your phone at a point of sale. We think of that more as a form-factor change, as opposed to a complete value-proposition change" in the way the entire process of commerce is conducted, he added.

Amex may very well "partner with different hardware manufacturers, whether those will be OEMs, handset manufacturers or point of sale terminal manufacturers" but the primary intention is to look at software solutions to form an ecosystem that operates alongside the transaction itself (which could not involve a credit card number but instead a phone number) including loyalty points, offers, discounts, and so on.

This covers new ways of paying as well as new customers who'll be able to make digital payments for the first time, "the millennials, the youth market, the underbanked or the un-banked" population segments, as well as other parts of the world "where charge and credit is a very small part of the payments industry."

Dwolla sees itself more like Visa than PayPal. EBay may actually disagree with that considering that it is pushing very hard into the mobile wallets segment of the mobile payments industry and Dwolla operates in much the same way.

Dwolla wants to position itself as a go-to resource for financial institutions to create a mobile payments infrastructure in communities such as Des Moines. Square, with its recent Card Case update, is also playing in this space.

Consumers benefit from Dwolla because of the location and social features of the platform.

The benefit of Dwolla is that it is basically electronic cash. This is one of the truest "mobile wallets" concepts.

Proxi was released by Dwolla in August. It allows users to open the app and see what merchants are accepting mobile payments via Dwolla in their vicinity.

The company can position itself to be both the front end and back end of the payment process. As such, Google Wallet, Square, Intuit GoPayment (or any of the other dongle-based competitors) could theoretically tie into it as a backend.

Customers also need an Orange credit card, Barclaycard or Barclays debit card to transfer money onto the Quick Tap app.

Barclaycard is touting the system as highly secure, highlighting the fact that users can opt to input a PIN every time they make a payment.

Using mobile phones to make payments is a natural extension of the smartphone, according to Pippa Dunn, vice president at Orange.

"We no longer use our mobile phones simply for talking and texting. Apps, cameras and music players allow us to use them for a lot more," she said.

"Orange Quick Tap is the first of its kind, a service that allows you to pay for everyday items just by tapping your phone wherever you see the contactless payment symbol. It's going to start a revolution in the way we pay for things on the high street."

Carolina Milanesi, research vice president at Gartner, told V3.co.uk that this will be the first of many services as near-field communication (NFC) technology becomes a common feature on Android, BlackBerry and possibly Apple devices.

"[However], a little more work needs to be done on the service side as there are different kinds NFC approaches being used by the providers," she said.

There are currently 12.9 million contactless cardholders in the UK, and Barclaycard expects the new service to drive adoption.

O2 is gearing up to introduce NFC services during 2011, including a wallet application and direct-to-bill and peer-to-peer payment facilities.

Analyst firm Juniper Research predicted that NFC will be built into one in five smartphones by 2014 as mobile payment and interactive promotions take off.

Over 23 million NFC-capable smartphones are expected to be in circulation by the end of 2011, according to Juniper.

Around 45 million people in the UK use a mobile phone, and 49% of mobile users surveyed use their device to purchase products at least once every three months. But there is still a big demand for in-store purchases too, as we saw with London’s Oxford Street retailers gearing up for Christmas by introducing a number of tech initiatives to help capitalize on the growing m-commerce trend.

So the real prediction here is that the uptake of mobile payment technology will increase significantly over the next 4 years – something that most people would probably agree with. But at the rate we’re currently going at, and with the likes of NFC technology gaining momentum in the micro-payment sphere, cash could be under threat sooner than we may otherwise have realized.

“We’ll see a huge change over the next few years in the way we shop and pay for things”, says Carl Scheible, Managing Director of PayPal UK. “By 2016, you’ll be able to leave your wallet at home and use your mobile as the 21st century digital wallet. Our vision of money is to enable you to pay for something from wherever you are, whatever device you’re on – a PC, mobile phone, tablet, games console and a whole lot more.”

Indeed, Scheible continued by saying that it will take another 4 years before we’ll see the real beginning of money’s digital switchover in the UK, but he stopped short of any discussion relating to a ‘cashless society’. “We’re not saying cash will disappear entirely, but we’ll increasingly use our phones and other devices rather than our wallets to pay in-store as well as online”, he says. “The lines between the online world and high street will soon disappear altogether. Children born today will become the UK’s first ‘cashless generation’. It will be completely natural for them to pay by mobile.”

PayPal’s findings are based on interviews by Forrester Consulting with 10 senior executives from major UK retailers and other businesses, with a combined turnover of £85bn.

By 2016, it’s thought that UK mobile retail sales will hit £2.5bn. PayPal currently has over 14m active UK accounts, over a million of which have been used to send a mobile payment. Around the world, PayPal expects to process more than $3.5bn (£2.25bn) in mobile payments this year, five times more than in 2010.

Once the customer has selected an account to both receive and make payments from, Commbank Kaching will enable them to pay anyone via MasterCard PayPass, an email address, phone number or Facebook friendship.

Depending on the format selected for payment, the transaction will either take place instantly, or generate a unique code for delivery to the recipient, allowing them to access their payment online at a convenient time.

Users wishing to activate the NFC functionality will need to use an iCarte cover - billed as an interim technology by the bank - which is available for purchase during the app installation process.

"Mobile and online social payment is the next step in transaction technology," says Lindberg.

Now, for the first time, Australian consumers will no longer have to rely on cash or cards to make payments to family, friends or even businesses.

“We are looking to provide innovative services to our customers,” he said. “We have to be competitive and to be competitive you have to offer these services.

Banks that feature a rewards program will increasingly look to mobile to drive interactivity for the program and drive customers back into mobile banking apps.

For example, City Bank Texas will introduce a new service early next year that enables customers to quickly and easily temporarily turn off their debit card via the mobile app if they have lost it and then turn it back on just as easily. Currently, customers have to find and call the bank’s 800 number to accomplish this.

Mobile check capture Many of the big banks currently give customers the ability to deposit checks into their bank accounts using their mobile phones. However, next year more banks are likely to jump onboard and offer this service to meet consumer demand. Malauzai Software’s research shows that a lot of bank customers are investigating remote capture on their mobile phones even if they have not made a deposit yet. For those customers who are using the service, they typically deposit one to two items per month. “We see mobile check capture becoming really big in 2012 – we expect over half of our clients to adopt it next year,” said Robb Gaynor, chief product officer and co-founder of Malauzai Software Inc., Austin, TX.

“If we can move certain things to mobile so customers can do them on their own time via mobile, it’s a big advantage. It is a stickiness that gets them to stay with us.”

For example, City Bank Texas offers a rewards account that enables customers to earn higher interest rates and ATM fee refunds based on how much they use the bank’s various services. However, because there was no way for customers to keep track of how many transactions they made or how close they are to earning a reward, customers were frequently calling the call center for this information.

To address this, City Bank Texas put a real-time reward monitoring service in its mobile app. Now customers can use the app to find out how many more transactions they need to reach the next level of rewards.

Person-to-person payments Person-to-person payments have been around for several years but use has been limited because the transactions did not take place in real time. However, with Visa recently changing certain rules to enable two consumers to exchange debit card information in a secure way, person-to-person payments will now be able to show up in someone’s checking account within seconds. Visa is expected to roll out a solution for person-to-person payments in the first quarter of 2012. “With real time settlements, you will see a lot more customers use person-to-person payments,” Mr. Gaynor said. “We see this as the beginning of real mobile banking.”

Some banks may try to ease customers into mobile payments to get them comfortable with the idea. For example, City Bank Texas will give mobile customers next year a way to manage their prepaid, loyalty and gifts card via the mobile app.

“This is the first step to moving customers to mobile payments concepts,” City Bank Texas’ Mr. Simpson said. “New companies are sprouting up weekly to do mobile payments but the problem is that the debit card is not broken yet – it is still relatively easy to swipe that card.

Mobile marketing Mobile offers and deals from retailers and third-party services such as Groupon and others were a big phenomenon in 2011. Next year, banks will be looking to cash in on the opportunity here by providing local offers via their mobile banking apps. Bank customers will be able to opt-in to the service so they can receive offers via the mobile banking app when they walk past a local business making an offer and redeem the offer via the app as well. In the past, banks have been reluctant to allow other business to market to their customers but because of the personal nature of a mobile phone and the ability to serve offers based on a customer’s location, this is starting to change. “We see this as a huge opportunity for banks to start making money through the mobile channel as offers are redeemed,” Malauzai’s Mr. Gaynor said “We feel it can be pulled off in an unobtrusive, value-added way.”

Customized apps Currently, a lot of banks have one mobile app for all of their customers. However, next year there will be a growing number of customized banking apps that are tailored to the needs of a specific customer group. For example, regional banks could customize apps based on which local market a customer belongs to. Or, an app could be customized to the needs of college students, who often have a different set of services available to them. “The first generation of mobile apps lost some of the customization found in Internet banking but now we are seeing more customized mobile experiences,” Mr. Gaynor said. “This is an example of how mobile banking is getting smarter and banks are trying to deliver a better mobile experience,” he said.

The jointly owned company, Wireless Payment Services, aims to standardize and commercialize an easy-to-use mobile phone payment system. The carriers declined to say how much they're spending on the initiative.

The announcement is the latest example of Canada's wireless providers joining forces to push potentially revolutionary technology.

It's also further evidence that cellphones are moving way beyond their traditional use and into music playing, gaming, Internet and other applications.

Consumers should expect to see some changes starting next summer.

Prepaid wireless users will be affected first. The aim is to allow them to use their phones to buy more account minutes instead of having to visit a merchant.

After that, the carriers want to gradually roll out the system at retail points of sale and service centres like ticketing outlets.

"What the user will be able to do, ultimately, is to tap or wave their mobile device in front of a point-of-sale terminal to pay," said Jeff Chorlton, president of Wireless Payment Services.

Payment will be withdrawn from the user's bank account or charged to a credit card.

"All of your payment methods could be contained on your cellphone," Chorlton said.

Many handset makers have begun trials to add a payment function to their cellphone product lines. Payment works through a short-range wireless technology called near-field communication. NFC lets users exchange information securely by bringing two electronic devices close together.

The technology could forever alter consumer lifestyles, predicts the NFC Forum, an industry group promoting the technology founded in 2004 by Nokia Corp., Royal Philips Electronics and Sony Corp.

The Forum offers this future scenario on its website: "With Near Field Communication enabled devices, you will make your travel reservations on your PC and download your tickets to your mobile phone or PDA, just by bringing it next to the computer. Then you will check in for your trip by touching your hand-held device to the departure gate kiosk - no paper, no printing."

The system will allow retailers and other companies to save money, Chorlton said. "For some merchants, it could represent the roll-out of infrastructure at very low cost because the infrastructure largely exists through hand-held devices."

Mobile users in such places as Hong Kong and Finland are already using NFC technology to hop on a bus or buy some new threads. Canadians should take to wireless payment because they already frequently use cashless commerce like debit cards, said Dennis Kira, an e-commerce specialist at Concordia University.

"In my mind, the public in general is ready for it."

Canada has about 16 million mobile phone subscribers.

Motorola plans to begin trials of NFC-enabled phones in the U.S. later this year, the company said. The phones will be used with MasterCard International Inc.'s PayPass payment service, it said. Motorola did not specify where the trials will take place.

NFC-based payment functions have already been announced by several handset vendors, including Panasonic Mobile Communications Co. Ltd., Sharp Corp. and Fujitsu Ltd. They will make products compatible with a payment system developed by Felica Networks Inc., a joint venture between NTT DoCoMo Inc. and Sony Corp.

Nokia Corp. and Samsung Electronics. Co. Ltd. have also announced plans to incorporate NFC-based payment functions in their respective handset lines.

For example, Square will be adding in-depth merchant analytics to its iPad experience, allowing merchants to access information about which inventory is selling well, and what they can do to help make more money. Rabois tells me it’s about providing data insights from transactions and interactions, and giving these small businesses the tools that big businesses and retailers can afford. As for focusing just on the iPad, he says that if there is an Android tablet that has traction, Square will invest in a comparable Android tablet offering.

Another product area where Square will be continuing to focus its efforts is on Card Case, which is a virtual card case (via a mobile app) that consumers fill with ‘cards’ of all the merchants they visit and buy from who accept Square. These mobile cards include locations, merchant contact info, coupons, order and purchase history and more. Users can also use Card Case to ‘pay with their name’ and even enable hands-free payments.

Rabois explains that Card Case has seen major traction amongst consumers, and is on the same growth trajectory (in terms of usage and engagement) as Square was when it first launched to the public in 2009. One area where the startup will be innovating is personalization, and helping merchants to provide a more individual, personalized experience based on interactions to each customer.

As for transaction volumes, Rabois declined to give us any exact numbers but did say that transactions have hit way north of $11 million per day on a number of days in the past few months.

Armed with over $100 million in new funding, Square is also preparing for international expansion within the year, which was revealed at the time of Branson’s investment.

With the major product innovations set to take place this year, Rabois tells me that Square is also looking to triple its employee count in 2012. Currently, Square has a staff of 200 employees, up from around 40 at the same time in 2011. Most of the hiring will be of engineers, specializing in a variety of areas including iOS, Android, Ruby, back-end infrastructure and more.

In the end, Square’s 2012 goals are still aligned to the startup’s core principle: to help small businesses everywhere accept credit cards. Rabois says that there are still 26 million businesses in the U.S. that don’t accept credit cards, and he expects to convert a “huge fraction of them” this year. Stay tuned.

This is a much bigger deal than it may seem, as World Payments Report 2011 informs: -- 15% of all card transactions will be mobile by 2013.-- 20 billion credit card transactions take place each year.

PayPal should be shaking in its boots. And as for Google Wallet? One day, you'll be paying for your public transit fees using iTunes and your iPhone.

There's three ways Apple may choose to create a payment infrastructure. It is possible there are more, but we'll settle on three for now:

-- NFC support in the iPhone 5Advantages: NFC is fully supported by the credit companies.Disadvantages: NFC isn't yet ready for prime time, but is expected to reach a much wider market by 2013.

-- Bluetooth-based payments: Advantages: It is possible now to use Bluetooth to make secure payment exchanges.Disadvantages: There's no agreed financial Bluetooth-based transfer standard, meaning there's no back-up or insurance in case of fraud.

-- Over-the-airAdvantages: Does it matter if you wave your device across a terminal? Why not pay from where you are? You could buy goods and services in this way.Disadvantages: I would argue that Apple's devices would still require RFID tags in order that payment status be easily verified. If RFID is required, then NFC makes sense.

What makes Apple's iTunes approach effective is that by using its existing credit service as a bank, it achieves an immediate potential user base of hundreds of millions of people, while also offering an extra layer of protection between banks and customers. If fraud takes place, Apple's insurance should protect a customer, reducing the risk to the banks.

Tie these NFC systems up with Apple's other in-development mobile technologies and there's lots of potential scenarios.

Some statistics may be of interest:-- 50,000 Dutch nurses now use NFC  to track and manage home healthcare visits.-- The Museum of London already offers interactive NFC services.-- Over 60% of manufacturers plan to put NFC in cars.

Listrak sampled Internet Retailer's Top 1000 online retailers, loading up carts and then abandoning them ("Hey you kids! Knock it off!") to see who would follow up. Only 14.6% sent a follow-up email, and fewer still sent a second or third email which, Listrak's CEO Ross Kramer told Internet Retailer, is where about half of the revenue comes from. Among Listrak's suggestions to retailers: get the shopper's email address first.

Intuit cuts payment rate for AT&T subscribers Intuit announced a partnership with AT&T for its GoPayment mobile payment solution, which competes with Square. Like Square, Intuit offers a free card-swiping attachment that plugs into the audio jack of an iPhone, iPad, Android or Blackberry device, allowing anyone to collect credit card payments. Intuit's basic rate of 2.7% slightly undercuts Square's 2.75%, but AT&T customers will pay even less (1.7%). Intuit originally charged customers $175 for the swiper dongle, but last January, in a bid to compete with Square, it began offering the dongle for free. Still, Intuit has struggled to gain the visibility that Square founder Jack Dorsey and COO Keith Rabois and high-profile investors like Richard Branson have brought to Square. This week's deal with AT&T is a reminder that Intuit is serious about GoPayment, which may actually offer more to merchants since it integrates with QuickBooks, its bookkeeping package that also targets small businesses.

PayPal embraces NFC (just a little) PayPal has made something of a point of not jumping on the NFC bandwagon, emphasizing the technology-agnostic nature of its mobile payments platform. Demonstrations at PayPal's recent Innovate conference emphasized payment options like PayPal's Empty Hand system, which lets you buy things with only your mobile number and a PIN. Still, NFC seems an inevitable part of the payments picture in the years ahead, and this week, PayPal delivered the peer-to-peer NFC payment technology that it promised last July. Shimone Samuel, Product Experience Manager for PayPal Mobile Applications, wrote on the PayPal blog that the technology for NFC P2P is included in version 3.0 of PayPal's Android app. No need for it in the iOS app yet, obviously, since the most recent iPhone upgrade disappointingly didn't include support for NFC. As we noted back in July, in practice, the transfer of funds through PayPal's NFC system isn't substantially different from what was already possible using Bump, which sends the transfer through servers in the cloud rather than wirelessly between the mobiles. But the NFC system will let PayPal developers acquire experience with NFC wireless transfers, which should serve them well as NFC-enabled point-of-sale terminals begin to show up next year and beyond.

If PayPal tracks the data on peer-to-peer for trends (location, time of day, how much is being transferred, how far away are they) then the NFC rollout could be the first steps to tracking where, when and how to implement a possible NFC solution for smartphones.

We can imagine a dozen scenarios where independent merchants could use NFC payments. It comes back down to our well-worn farmer's market scenario - a farmer could use a NFC phone to accept PayPal payments from other PayPal Android users with NFC. While that seems cool, think of the limiting factors - both parties need NFC, Android, PayPal and a desire to do business. Finding two matching parties with those particular attributes right now is a niche within a niche.