4 Reasons Every Online Brand Should Explore Gamification Strategies [23Sep11] - 0 views
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So what’s making gamification so popular today? Consider these four factors.
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1. Consumers Want It
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consumers are looking for new ways to entertain themselves — 40% of U.S. online adults have expressed this interest in a recent survey. What’s more, consumers want game elements everywhere. 60% of consumers play a video game online in a typical week. Consumers (especially Gen Yers) are increasingly accessing games online and on mobile devices.
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