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Statement from co-founder... "In a nutshell, we publish free and low-cost print and electronic textbooks, all of which are professionally edited, peer-reviewed, and typeset, under a Creative Commons BY-SA-NC license. My colleague Andrew Bender succinctly calls us the "Red Hat of textbooks." Like Red Hat, we flourish by freely distributing our core content and charging reasonable fees for value-added versions of our books. Most people respond favorably and tell us that what we are doing is exciting and necessary. Even if they do not understand OER or the publishing business, everyone reacts the same way to the 'Textbook Problem'."