A website's name and URL: two different things - 0 views
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if you’re planning to set up a website to appeal to Chinese consumers, don’t assume that the URL and the “name” of the website are the same. I’d suggest first focusing on the Chinese name of the website, and then picking a URL that is somehow related to the Chinese name, or failing that, a URL that is short and simple to remember. Also, don’t be afraid to use URLs that are based on numbers. This approach is quite popular.
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Hi, Tom, that’s a great post on online branding of Chinese website. I still don’t like use URLs that are based on numbers. Smart people could find the idea for same URLs (by Pin Ying) and Chinese website Name. For example: 豆瓣douban.com is great name.
