This link is to a power point created to help engage students in video production. It includes questions to ask students, to help them start thinking about what goes into making a video as well as reasons why video production should be used in a lesson plan. It also gives ideas of how video production can be integrated into different subjects such as Social Studies and English.
http://www.techlearning.com/uploadedFiles/TechLearning/Common/sony_slides_final.pdf