Your brain loves rewards-whether you like it or not - 0 views
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koobredaer on 05 Nov 14why you are addicted to devices and the internet, not the reward, but anticipation of reward--oh yeah, and designers know about your cognitive psychology and are trying to exploit it for profit! "In the 1940s, two researchers named James Olds and Peter Milner accidentally uncovered some peculiar properties of a special area of the brain. The researchers implanted electrodes in the brains of lab mice that enabled the mice to give themselves tiny electric shocks to a small area called the nucleus accumbens.