The Super Phone | SwimGeek - 0 views
What Is EdgeRank? - 0 views
5 Lessons For Storytellers From The Transmedia World | Co.Create: Creativity \ Culture ... - 0 views
Nike Scores Big on Twitter - 0 views
Designing with usability in mind - 0 views
Gadget Web Site - 3,5m gamers in SA - 0 views
Wildfire Interactive, Inc. - 0 views
WoolworthsSA - YouTube - 0 views
Making Choices in the Age of Information Overload - NYTimes.com - 0 views
-
While online competition generally drives down commodity prices, consumers have proved willing to pay more for their favorite specialty products. And there are many of them. Back when brand signaling tended to travel through broad channels like TV ads or the sides of buses, companies narrowed their offerings. They tended toward a few bland, least-common-denominator goods, like watery beer and one kind of minty toothpaste. The Internet and advances in manufacturing now allow for a much wider range of products aimed at narrower consumer interests. I might pay more for a craft beer and a bar of deluxe chocolate, but I'll be happier than when I was saving money buying Bud Light and a waxy Hershey's bar.
Making Choices in the Age of Information Overload - NYTimes.com - 0 views
-
How does anyone really know that they’ve picked the right baby formula, soda or car? They don’t, and manufacturers know that. That’s why our economy is filled with highly promoted branding campaigns that, however superficial or annoying, can be enormously helpful guides.
-
it’s less likely to squander its name by skirting the rules or engaging in shoddy manufacturing than a company with less to lose.
-
Economists have a name for these cues that companies employ to convey their hidden strength: signaling.
- ...6 more annotations...
« First
‹ Previous
61 - 80 of 176
Next ›
Last »
Showing 20▼ items per page