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The Super Phone | SwimGeek - 0 views

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shared by Dave Duarte on 01 Jul 12 - No Cached
  • Dave Duarte on 01 Jul 12
     
    This post distinguishes between the dumb phone, feature phone, smartphone and super phone
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What Is EdgeRank? - 0 views

whatisedgerank.com edgerank facebook smo
shared by Dave Duarte on 26 Jun 12 - No Cached
  • Dave Duarte on 26 Jun 12
     
    A useful reference site that explains Facebook's key ranking algorithm.
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Gadget Web Site - 3,5m gamers in SA - 0 views

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shared by Dave Duarte on 02 Jun 12 - No Cached
  • Dave Duarte on 02 Jun 12
     
    At the end of 2011, the South African video gaming industry passed R1.7 billion, with 3.5 million casual and hard-core gamers battling it out on mobile and wired consoles.
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Wildfire Interactive, Inc. - 0 views

www.wildfireapp.com facebook tool ogilvydma page design
shared by Dave Duarte on 02 Jun 12 - Cached
  • Dave Duarte on 02 Jun 12
     
    Wildfire Promotion Builder - helps you set up Facebook campaigns. Used by Facebook. 
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WoolworthsSA - YouTube - 0 views

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shared by Dave Duarte on 24 May 12 - No Cached
  • Dave Duarte on 24 May 12
     
    One of the best YouTube channels in SA
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Making Choices in the Age of Information Overload - NYTimes.com - 0 views

www.nytimes.com/...e-of-information-overload.html productivity Economics money choices brand pricing
shared by Maximillian Kaizen on 21 May 12 - No Cached
  • Maximillian Kaizen on 21 May 12
     
    While online competition generally drives down commodity prices, consumers have proved willing to pay more for their favorite specialty products. And there are many of them. Back when brand signaling tended to travel through broad channels like TV ads or the sides of buses, companies narrowed their offerings. They tended toward a few bland, least-common-denominator goods, like watery beer and one kind of minty toothpaste. The Internet and advances in manufacturing now allow for a much wider range of products aimed at narrower consumer interests. I might pay more for a craft beer and a bar of deluxe chocolate, but I'll be happier than when I was saving money buying Bud Light and a waxy Hershey's bar.
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Making Choices in the Age of Information Overload - NYTimes.com - 0 views

www.nytimes.com/...e-of-information-overload.html advertising history productivity Economics money brand choices
shared by Maximillian Kaizen on 21 May 12 - No Cached
  • How does anyone really know that they’ve picked the right baby formula, soda or car? They don’t, and manufacturers know that. That’s why our economy is filled with highly promoted branding campaigns that, however superficial or annoying, can be enormously helpful guides.
  • it’s less likely to squander its name by skirting the rules or engaging in shoddy manufacturing than a company with less to lose.
  • Economists have a name for these cues that companies employ to convey their hidden strength: signaling.
  • ...6 more annotations...
  • the mere act of paying for a pop-star endorser sends a subconscious signal that their product is so successful that, well, they can afford Nicki Minaj.
  • It also signals that the company is too heavily invested to turn out a shoddy product.
  • I had assumed that kind of signaling was destined to be a relic of the pre-Internet age — a time when people couldn’t pull up an objective review on their phones while perusing the soda aisle. According to some economists, however, signaling seems to be increasing throughout our economy. Why are we listening to signals when we can do the research ourselves?
  • The Internet is, among other things, a massive, chaotic marketplace. Too much information, it turns out, is a lot like no information. “If we researched every single purchase, we wouldn’t have time to make any purchases,”
  • Signaling can be a shorthand to identify whom you want to buy from. That’s why we may need it now more than ever.
  • “The lower price, it bothered me,” he said, indicating that he saw the discount as a signal that the company was willing to cut every cost imaginable. He ended up paying an extra $100 for some peace of mind
  • Maximillian Kaizen on 21 May 12
     
    I figure that it's less likely to squander its name by skirting the rules or engaging in shoddy manufacturing than a company with less to lose. This peace of mind costs me about $7 per day. Economists have a name for these cues that companies employ to convey their hidden strength: signaling.
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