The key stages of the weather data value chain are as follows: Monitoring and observation of the weather and environment, e.g. by NMSs. Numerical weather prediction (NWP) and climate modelling carried out by NMSs to create global, regional and limited area weather forecasts. Private companies are growing their presence in the market and challenging the traditional role of NMSs to provide forecasts to the public, by statistically blending data from NMS models to create their own forecast models, for example. Other companies providing data via online channels and/or apps include The Weather Company, Accuweather or the Climate Corporation. Communication and dissemination of forecasts by news, NMS and media organisations like the BBC, Yahoo and Google, or within consumer-targeted mobile and web applications. Decision making by individuals and businesses across a variety of sectors, which draws on weather data and reporting.