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Presentatie van Johan Krebbers, Chief Architect van Shell, over het Enterprise Data Model wat in ontwikkeling is bij Shell (SmartSolutions/SmartApps), en wat een trend is binnen vele grote multinationals in het kader van Big Data & Data Analysis.

"Instead of waiting until the end of a project to ask 'what worked and what didn't, why not use regular retrospective analysis as part of the development process  to find out what is, and isn't, working, and learn from the conclusions there and then?"

"Microsoft StreamInsight consists of a set of programming tools, and most of what is written about StreamInsight is written specifically for programmers. But what if you are, for example, a database administrator or data analyst without an extensive programming background? You're wondering if StreamInsight might be a solution for a problem you have, but the existing documentation leaves you scratching your head."