The Army's Social Media Industrial Complex - Technology - The Atlantic Wire | Streamified - 0 views
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Randy Kolset on 05 Jul 12Considering the heavy female demographic happening on Pinterest, we were surprised to find the U.S. Army had a well-stocked profile, until we checked out the rest of their online goings-on. The Army is all up on the Internet. And, in a very active way -- it doesn't just have social media profiles to have its hand in the future. It has robust profiles on various sites, ranging from the big social media players like Twitter to newbs like Pinterest, each appropriately using the platform as a PR tool. It's really quite impressive for such an established, bureaucratic organization that one would assume would stink at the Web.
