MSI - Research Competition: Mobile Platforms, Location-based Services, and Their Impact... - 0 views
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MiamiOH OARS on 10 Apr 13We are particularly interested in how devices change the way lives are lived and markets operate. For example, we would like to see research that studies how mobile computing alters decision processes, whether by changing access to information, by enabling information manipulation, or by social sharing. We would be interested in the mobile device as a way for suppliers or retailers to reach consumers, as a decision-making tool, as a tool for consumers to reach out to suppliers and retailers, as a response vehicle for market research, as a device for marketplace observation and tracking, or as a medium for social influence. Without limiting the scope of possible studies, other topics that would be of interest include: Innovative uses of mobile devices and location-based services-and the data they generate-to gather and construct consumer insights How the mobile platform plays a role in shopper marketing (e.g., mobile coupons, showrooming) Mobile display advertising effects and processes Mobile paid search compared to PC-based paid search Mobile devices in measuring and motivating goal progress and setbacks Complementarity and substitution between mobile and fixed computing Comparing mobile use by children and adults