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Andrea R.

Chrysler Sues T-Shirt Seller Over 'Imported from Detroit' Mark - 0 views

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    This report from Business Week highlights some recent developments in intellectual property news. Chrysler is actually suing a Detroit clothing company for trademark infringement on the slogan "Imported from Detroit." The saying was introduced in a Chrysler commercial that aired during the Super Bowl this year, featuring Eminem. Chrysler brings the case to court with the justification that the phrase is intended to indicate "luxury" to customers, in addition to the fact that millions were invested to produce the commercial. As a result, t-shirts with the slogan are misleading to the public, the automaker claims. Do you think Chrysler has a strong case? Here's the original commercial, if you haven't seen it: http://www.youtube.com/watch?v=JI6puP3cClM
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