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Wired article debunking Amazon's Prime Air marketing ploy. Behind the seamless and seductively realistic design fiction video, numerous questions from fuel costs to air traffic congestion, unidentifed flying accidents, airspace regulation and so on hover on the periphery of this otherwise alluring prospect. Include a link to the actual video from Amazon. Watch it again after contemplating the externalities, or hidden costs, of such a seemingly seamless operation. It's little wonder what such high definition, cinematic realism affords Amazon. An intensification of scrutiny is needed from the viewer, a critical media viewing, to short-circuit blind faith in the realities promised in such depictions of the future Marcus Wohlsen. "Even if the Feds Let Them Fly, Amazon's Delivery Drones Are Still Nonsense" Wired: Business. Posted December 2, 2013. Accessed March 8, 2014. http://www.wired.com/business/2013/12/amazon-drone/

While short, this article by Tim Worstall sheds light on the ever-present possibility of censorship in a closed corporate ecosystem of products and cites the example of Drones+, an app designed to provide up-to-date information on drone strikes, and the reasons for which it has repeatedly been banned from appearing on the App Store. This calls to mind several of the ideas present in the Half-Inch Revolution concering the dangers of a system predicated on the delivery of content overseen by a single source. Worstall, Tim. "The Problem With Apple's Closed Apps Universe." Forbes. http://www.forbes.com/sites/timworstall/2012/08/31/the-problem-with-apples-closed-apps-universe/ (accessed February 7, 2014).

A resonant example from everyday media life. There was a somewhat similar disruption a few years ago with an iPhone game app premised on revealing the external costs of iPhone production and disposal. A bit more bald in its critique, it too was rejected.