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Fashionistas is a fashion-centric online social networking web 2.0 website dedicated to providing passionate fashionistas a free, one-stop communications platform that gives the ability to network with fashion enthusiasts globally while keeping up to date on the events in the fashion world. Fashionistas mission is to reinvent the way that we connect with fashion. Its purpose is to keep the fashion community connected, stay relevant, and more importantly, allow you to do what you want through the various tools offered by the website. The overall goal for the site is to foster a sense of community.

Fashionistas profiles for members include the ability to: - Write blogs - Member profile photos in their most fashionable attire - Send private messages to other members - Manage various events - fashion related discussions through the development of groups and discussion boards

Calling BeautifulPeople elitist but fair, the site's operators say they're "separating the hippos from the cheetahs" in the social networking jungle."It's not shallow to actively seek to be with someone you're attracted to. That's human nature," says Greg Hodge, managing director of BeautifulPeople. "It might not be politically correct to say so, but it certainly is honest."

Hodge says a woman from Denmark submitted her photo dozens of times over the course of two years, and was only accepted after having dieted, hired a stylist and undergone breast augmentation surgery.

All photos are policed for authenticity. Suspect members are required to e-mail an administrator a picture of themselves holding that day's newspaper. In addition, should a member not uphold the site's standard of beauty -- unless they are the victim of something unpreventible, such as a disease or car accident -- they will be shown the electronic door."We make sure the (attractiveness) level is maintained," says Hodge.