Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider "real" value -- and his conclusion has interesting consequences for how we look at life.
In the age of the Internet and social media, many people are storing massive amounts of personal information online using Facebook, Twitter and other accounts. However, what happens to this information when a person dies is still a matter of legal contention
ASA is an independent UK organisation which regulates advertising standards. Website has reports and research on advertising, complaints about advertisements and rulings on specific complaints.