Newport International Runway Group: The New Trend in Workout Fashion - 2 views
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Beverlyn Juma on 14 Jul 14As the line between high fashion and activewear blurs, there are more ways than ever to look good while exercising and beyond. WHEN CARA DELEVINGNE stepped onto the runway at Chanel's fall 2014 show last March, she looked as if she might be heading home from a Pilates session. The British model was dressed in a Pepto-pink, ab-baring top and matching leggings with bright running shoes and a tossed-on, elegant tweed coat as she strolled around a set made to look like a giant supermarket. Some 70 looks followed - all variations on a sporty-stylish theme, all in the haute-banal environs of Chanel's mock Supermarché. A master of social commentary, Chanel creative director Karl Lagerfeld seemed to have dreamed up his own version of something that's happening right now on the streets and in actual grocery stores. To wit: a merger of two apparel categories - activewear and ready-to-wear - that have often intersected but have rarely been quite so interwoven. Evidence of the phenomenon is everywhere you look. Nike Frees and Stan Smiths are the footwear of choice for women from London to Los Angeles, who pair sneakers as often with their Lululemons as with more refined pieces in their closets. Collaborations have popped up like beads of sweat in spin class: this spring, Nike teamed up with Givenchy's Riccardo Tisci, and Adidas has recently worked with everyone from London designer Mary Katrantzou to stylish pop stars Rita Ora and Pharrell Williams. Fashion-conscious British active brand Sweaty Betty is in expansion mode with a third U.S. shop in the works. And un-sporty brands, like Tory Burch, have active collections in the works. -
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