Nelly ser egen merkevare vekst som Web forhandler går Global

Nelly, den svenske mote forhandleren med 1000 merker, sa salg av egne etiketter vil vokse konto så mye som 40 prosent av totale inntekter som selskapet utvides utenfor sin europeiske hovedmarkeder.

Forhandlerens egne merker, som inkluderer Estradeur og are Eve, for tiden står for om lag 30 prosent av totalt salg - et tall som trolig vil stige til 35 til 40 prosent i årene som kommer sa administrerende direktør Magnus Maansson i et intervju på Nellys hovedkvarter i Boraas i Sør-Sverige.

Nelly, som selger også merker som Converse, Paris Hilton og Ugg Australia, er under økende etterspørsel for online mote i det innenlandske markedet, samt utlandet og i fjor startet en internasjonal nettside frakt av varer til markeder utenfor EU som Australia og USA Selskapets salg har vokst 60 ganger siden 2007 etter det utvidet seg til land som Frankrike, Tyskland og Storbritannia

"Nå har vi mulighet til å ta neste skritt og det er geografisk utvidelse," sa Maansson.

Nelly har sin egen nettside i 11 land i Europa, og også sender varer til mer enn 60 land utenfor EU - fra Canada til Sør-Afrika og Chile til Singapore.

Selskapet, som startet som en undertøy abonnement virksomhet i 2004, er en enhet av CDON Group AB (CDON), hvis største eier Kinnevik AB også eier en eierandel i tysk Internett-forhandler Zalando AG. CDONS mote enhet, som inkluderer Nelly, rapporterte en 11 prosent gevinst i salg for 932.6 millioner kroner ($142 millioner) i fjor. Driftsunderskudd falt til 16 millioner kroner fra et tap av 77 millioner kroner i 2012.

CDON aksjer steg som 1,7 prosent til 24.1 kroner i Stockholm handel, og omsatt på det nivået som 10:36 lokal tid. Aksjen har avslått 24 prosent hittil i år.

Online utvidelse

Nelly's global ekspansjon kommer som forhandlere som Inditex SA (ITX), Europas største klesbutikk og Hennes & Mauritz AB (HMB), regionens nr, utvide deres online tilbud. Nelly, som hovedsakelig er rettet mot kvinner i alderen 18-24, ansikter også konkurranse i denne aldersgruppen Asos Plc (ASC) og Boohoo.com Plc (BOO), som ble notert på London stock exchange forrige måned.

Online trykk av Nellys konkurrenter er sikkert å fordel selskapet som det trekker flere mennesker online shopping, sa Maansson. Nellys fokus er på nettet, kan det åpne en fysisk flaggskip i fremtiden, sa han.

Selskapet er også prøver å vinne kunder gjennom andre kanaler. Det gjør regelmessig en nattklubb tur merket "Nelly høye-hæler parti," der det gir bort gratis sko for gjestene som slår opp først. Hendelsen, som har så langt skjedd i land som Tyskland og Storbritannia, vil bli utvidet til andre markeder i Europa, ifølge Nelly.

Party kjoler og partiet sko er de mest solgte elementene for Nelly, med kvinner bære utgjør om lag 90 prosent av salget.

"Hun er ung, trendy, hun liker å feste, og liker å kjøpe noe rimelig for helgen," Emina Alivodic, Nellys leder, sa, beskriver selskapets typiske kunden. "Høye hæler er en av våre sterkeste våpen."

Tror du kan bære pledd i vinter? Vel, er her hvordan lage mønster arbeidet for våren

Pledd er ikke bare for kaldt vær måneder, damer. Dette kule mønsteret ble sett over våren rullebanene i friskt og moderne måter, gjør det en garderobe må-ha.



Reglene for pledd byttet opp denne sesongen, tror skarpe bomull, lyse farger og flørtende silhuetter. Enten du prøver en enkelt aksent stykke, eller haug på mønster head-to-toe, er pledd en enkel måte å ha det gøy med fargen denne våren.

Suno's orange og gul pledd er litt mer dekonstruerte i form enn en tradisjonell tartan men sterk slag, bidrar til å dra deg ut av din vinter tungsinn. Legge til en lyse skjørt, som dette, eller en nøytral farge par bukser eller jeans å fullføre utseendet.



Jada, dette Thakoon tillegg ser er nok best egnet for de virkelig fet kommoder blant oss, men enkelte brikke er en awesome våren garderobe tillegg i seg selv. En sweatshirt, bomber (det kan være ny vår jakken!), eller lett slouchy bukser er stor for en helg spasertur i solen.



En Detacher også stylet mønsteret fra hode til tå, men i en dressier måte. Perfekt for arbeid eller hva du har planlagt etterpå, prøve en rutete som har mørke og lyse nyanser for et stilig utseende av skrivebord-til-drinker.

Gi oss beskjed nedenfor hvordan du føler om pledd for våren! Er du like spent som vi er? Eller foretrekker du å bære pledd i kulden?

Great Lakes moteshow debuterer våren og sommeren trender i Cleveland Convention Center: Kristel's CLE

CLEVELAND, Ohio-The Cleveland Convention Center på en St. Clair Ave. vil forvandle til en rullebane i dag for Great Lakes Fashion Show.

Halvårlige hendelsen - den "Spring/Summer Couture rullebanen Show" - funksjonen årets hotteste trendene. Gjestene vil også bli behandlet til en helse og skjønnhet expo. Bli med meg i mote festlighetene å få scoop på den nyeste stiler.

Den viktigste hendelsen: Great Lakes moteshow

411: Hendelsen vil markere klær og tilbehør fra up-and-coming designere og store sjøene fasjonable eliter. Gjestene vil se tegninger av kjære Prudence, Karlene Lindsay design, TaShawna J. Couture, Yummi livsstil og mer. En del av billettsalget fra "Couture rullebanen Show" fordelen løvinne stiftelsen og hjerteslag av en bamse.

Mer informasjon: Moteshow starter kl 8:30 og VIP-billetter er $50 eller $25 for generell studiekompetanse. Du kan kjøpe billetter online på squareup.com eller ved å ringe 909-353-4539.

Besøk vår facebook-side.

Wearing a stylish red dress and a beaming smile, celebrated fashion designer Adama Paris sits comfortably inside her spacious living room in Dakar, the vibrant seaside capital of Senegal, as we discuss her inspirations.

"My designing process starts always with me," explains Paris. "With what I want to wear; with what is in my closet -- my style is multi-cultural, it's eclectic, it's the mix of my travels, it's bold, it's rocky," she adds. "It's African."

Indeed, for more than a decade the Senegalese designer has been putting African fashion to global runways and clothing stores -- from New York and London to Paris and Tokyo.

But besides spreading her stylish vision around the world, Paris is also bringing attention closer to home -- 12 years ago she founded Dakar Fashion Week, a popular event allowing designers from all over West Africa and beyond to showcase their colorful creations to fashion lovers and international media.

"The fashion scene in Senegal is so bold," says Paris, whose real name is Adama Amanda Ndiaye. "I have seen it grow like a baby and I am so proud to be a part of this."

Black Fashion Week

Following the initial success of the Dakar Fashion week, Paris began receiving invitations to attend big designers' shows in fashion capitals like London and New York. But whilst there, she quickly started feeling like an outsider.

"I was really frustrated," she says. "When I looked around there were so few black models and I felt like I wasn't belonging there."

"I thought it was right ... to try to do something to help my own people and to get more exposure," she says. "It was not saying them they were wrong, it was saying, 'OK, we are here,'" adds Paris.

From the runway to the TV screen

The daughter of diplomats, Paris spent much of her childhood traveling and soaking up other cultures before finally settling in France where she attended college. She first made a name for herself in the French capital but decided to bring her fashion home to Senegal in 2001.

Now, with a thriving label and flourishing annual events under her belt, the fashion entrepreneur is taking on her next business venture -- TV.

"We wanted really young girls and give them [an] opportunity to go outside Senegal to model in Africa -- South Africa, Angola [and] also in Europe. This is going to be a big deal because it is probably going to start their career."

Her other goal is to introduce viewers to alternative fashion designers. While there are currently channels devoted to fashion, Paris explains that they don't show enough African inspiration and when they do, coverage tends to focus on designers from South Africa.

"I want them to see us in Nigeria, Ghana, Dakar. That was the purpose of this channel," she says.

"I want people to see we have great designers. And that's what I'm going to show -- Africans wearing African clothes," adds Paris. Fashion made in Africa by Africans."

Clerkenwell

The Vibe: Fashionable tech. Clerkenwell attracts companies that have outgrown their space in Shoreditch - or are put off by the area's escalating prices - but want to remain close to the buzz of Silicon Roundabout.

Local Heroes: Warner Yard is a tech co-working space and home to the London base of Techstars, a US accelerator programme, which nurtures early-stage ventures. White Bear Yard is a hub for technology start-ups, founded by angel investors Stefan Glaenzer, Eileen Burbidge and Robert Dighero.

Ones to Watch:
Farfetch is an online clothing retailer that provides a single shop window for dozens of independent fashion boutiques from around the world. It aspires to match the success of Net-a-Porter. EDITD, a data mining business for the fashion industry, provides real-time information on trends and shopping habits.

King's Cross

The Vibe: Well-connected new media quarter. The renaissance of King's Cross and St Pancras stations has brought business, culture and improved transport links to the area.

Local Heroes: Central St Martins, the world-renowned art college has moved here, bringing creative talent to the area. The British Library, a long-term local resident, houses the Business & IP Centre, providing work space and advice for aspiring entrepreneurs.

Ones to Watch: Facebook is setting up shop in the area after agreeing a lease on a 90,000 square foot office building. Twitter, the microblogging service, will have its own 18,000 sq ft office in the same development. Google is also due to relocate its UK operations to King's Cross, although it has delayed the move until 2017 because its original office design was not sufficiently ambitious. Other tech businesses are likely to be attracted by the arrivals of these giants.

Tottenham Court Road

The Vibe: A crossroads: the glamour of the West End meets intellectual stimulation of Bloomsbury. Tottenham Court Road used to be the rougher end of Oxford Street but it is raising its game with the help of a major investment from Crossrail.

Local Heroes: University College London is actively involved in nurturing entrepreneurship among its students and, through its UCL Advances programme, providing research and development resources for start-ups.

Ones to Watch: HouseTrip is one of Europe's biggest holiday rental booking sites, enabling travellers to book a stay in one of more than 270,000 houses around the world, just as they would a hotel room, and homeowners to make money from their property when they are away. Kingis a mobile games developer, whose biggest hit to date has been Candy Crush Saga. It has six game studios in Stockholm, Barcelona, Bucharest, Malmö and London, along with offices in San Francisco and Malta.

Southwark

The Vibe: Shoreditch on a shoestring. Like the East End, Southwark has plenty of interesting warehouse conversions. The entertainment is world class, including the Tate Modern, the National Theatre and the South Bank.

Local Heroes: Ian Merricks, founder of White Horse Capital, founded in 2008 to provide support and capital for high growth technology start-ups. Nick Jenkins, founder of Moonpig, the online card retailer sold to Photobox for £120m in 2011.

Ones to Watch: Zoopla, a searchable directory of UK residential properties, was founded by Alex Chesterman, co-founder of online video business Lovefilm, and Simon Kain, a senior developer at Amazon UK. Audioboo is a website and smartphone app that allows people to share short audio files on social media. It was founded by Mark Rock in 2009 and gained early endorsements from writer and broadcaster Stephen Fry and The Guardian newspaper, which used it to cover the G20 protests.

Croydon

The Vibe: Edgy. The farthest edge of town, but also edging up, after a £3.5bn regeneration plan. West Croydon is 15 minutes from London Bridge and Gatwick airport by train.

Local Heroes: Croydon Tech City is a community-led movement to rebrand the area as a Shoreditch for the southern suburbs. Croydon Borough Council has encouraged developers to build new homes and BT to improve broadband speeds.

Ones to Watch: DotMailer was launched in Croydon in 1999 and is now the largest email marketing company in the UK. It listed on Aim, London's junior market, in 2011 and has a net worth of £5.8m. VideoGamer is Europe's largest independent video gaming reviews website, which publishes news and features on the latest titles as well as high definition videos and a weekly podcast. It was founded in Brighton in late 2007, but moved to Croydon three years ago.

Notting Hill

The Vibe: Posh boys with smart ideas. Notting Hill offers the pleasures of Hyde Park and the Portobello Road market with the chance to bump into experienced tech business founders with money to invest.

Local Heroes: Brent Hoberman, co-founder of Lastminute.com, the online travel website, which listed on the London Stock Exchange in 2000, just before the dotcom bubble burst. He is now an active angel investor. Jay Bregman, co-founder of Hailo, the taxi booking app, which in a little over two years has become a global business available in 16 cities. Mr Bregman divides his time between London and New York.

Ones to Watch: Made.com is an online furniture retailer, whose business model minimises overheads by selling online, grouping orders of the same item, not owning its factories and building close working relationships with factories and designers. Secret Sales is a free members only club which organises online private sales of exclusive designer brands. New sales are held each day but last for a limited time, offering shoppers up to 70 per cent off the recommended retail price.

Fashion Week Tokyo showcases the city's multi-faceted style landscape

If you noticed a few more model-types, street-style photographers and fashionistas lingering around Shibuya last week, then you weren't imagining things: Mercedes-Benz Fashion Week Tokyo, which was held March 17-22, once again brought the hautest of the haute out of the woodwork. The biannual event showcased 45 brands covering a variety of fashion from Japan and beyond, mostly centered on the Hikarie shopping venue.

The organizers of the event haven't said they vet brands based on style or target, so perhaps it was by pure serendipity that there was a great mix of both mainstream and subculture designs representing Tokyo's multi-faceted fashion landscape. The collections showcased items that featured everything from European glamour to kimono, each complemented by kawaii (cute) or punk street styles. A record number of international brands made appearances on the runway, making for an incredibly well-rounded week, despite the event losing some of the country's biggest brands - Christian Dada, G.V.G.V. and Anrealage - to later showings or European fashion weeks.

One of the highlights was a special show by New York City-based designer Diane Von Furstenberg, who assembled celebrities and supermodels for a large-scale production. Supermodel Ai Tominaga made a rare appearance on the catwalk, with up-and-coming superstar Mona Matsuoka fresh off the Chanel runway in Paris joining her. Celebrities have never played a huge part in Fashion Week Tokyo, but model/actress Kiko Mizuhara twirled down a runway at the Sretsis show this season, while actress Risa Naka offered her support from the front row.

Overall, more than 140,000 people attended events during the week, including related side activities that targeted industry insiders or regular consumers alike. Tokyo's fashion scene is unique in that consumers are mostly middle class without a huge disparity. This offers an incredible opportunity to drive massive interest from the local population that most cities can only dream of. Although it hasn't really been advertised as such, the Tokyo fashion shows are some of the most open to casual fans than in any other city worldwide. All one must do is show up early enough to get a spot in the "standing" line, or apply to a number of various raffles provided by most major fashion publications.

"I went to my very first fashion show last week, and only because I heard about it at the last minute," said a young woman at an informal discussion panel that was held after Fashion Week Tokyo drew to a close. "I wish they would advertise it a little better, and make it even easier for more people to get in."

Insiders will argue that Paris and New York are completely closed to regular folk, but the same people wouldn't wish to discourage a wider audience. "There definitely should be more local awareness, at least in the hubs like Shibuya and Harajuku," said Kazuyoshi Minamimagoe, creative director of fashion conglomerate Beams.

By now, Fashion Week Tokyo has ironed out most kinks and the designers themselves seem to be doing their part. Next is to bring the rest of Tokyo into the fold, and perhaps upping the budget to invite more international press from prestigious publications to keep it in the international eye.

The story of Barcelona fashion designer Andrés Sardà follows the ascendant arc of his city's fashion industry, from regional producer of utilitarian clothing to international fashion hub.

In 1898, his father Baldomero sold church headscarves known as mantillas españolas. After they went out of style, Andrés Sardà launched an underwear company in 1962. The aim was to produce garments that were beautiful, not just functional. By 2007, his company was selling €13m of high-end lingerie and swimwear a year; it was recently named Designer of the Year at the Salon International de la Lingerie in Paris - the second time it has won the coveted award.

Barcelona has taken advantage of its reputation for style and modernity. Its increasing popularity as a fashion shopping destination, local clothing industry giants, and fashion and design schools has in recent years helped the city transform itself into a style mecca.

The Global Language Monitor, which produces an annual ranking of world fashion capitals based on web mentions, puts Barcelona in fifth place, and the 1,700 fashion businesses in Barcelona's region of Catalonia employ 100,000 people and generate revenues of some €13bn a year.

"Barcelona was on the map before, but it wasn't one of the elite. But since 2007, it's become a prime fashion capital," says Global Language Monitor president Paul J J Payack.

When twins Aitor and Iñaki Muñoz arrived in Barcelona to study fine arts in 1990, they found a city reinventing itself for the 1992 Olympic Games.

The brothers soon shifted to clothing design, and the brand they founded, Ailanto, has won fans for its use of geometric forms and avant garde art references. Last year, they sold about 5,000 garments (a typical dress retails for €240), and designed the new uniform for the staff of the Guggenheim Museum in their home town of Bilbao.

"When we go to the shows in Paris and they ask you where your brand is from and you say Barcelona, it's a plus," says Aitor, 46.

Though the area's fame is new, fashion has a long history in Barcelona. A century ago, its working class suburbs were home to a huge textile industry.

"It was the Bangladesh of Europe, with low cost production of everything textile," says José Luis Nueno, a professor at Barcelona's Iese Business School who studies fashion.

Later, the city became the country's centre for Moda Pronta, a predecessor of Fast Fashion in which designers went to Paris to copy designs and turned out replicas in Spain.

Today, a handful of international giants dominate Barcelona's fashion industry. After a turnround in which it cut prices and turned to casual clothing, locally based Mango, founded in 1984, had 2012 revenues of €1.7bn. Desigual, the Barcelona maker of colourful fashion whose slogan is "Life is cool", had 2013 sales of €828m.

And the world's largest clothing retailer, Inditex, owner of fashion giant Zara, also turned to Barcelona for inspiration, buying the local Stradivarius and Massimo Dutti brands in the 1990s; both now have annual sales above €1bn.

But Barcelona's fashion industry is not immune to the economic crisis that has hit consumer and government spending in Spain.

The industry in Catalonia lost between 30 and 40 per cent of its revenues in the crisis, of which it has recovered a quarter, according to Miquel Rodríguez, who heads the Catalan government's Consortium of Commerce, Handicrafts and Fashion.

Similarly, government support for the 080 Barcelona Fashion shows fell 40 per cent between 2011 and 2013, to about €1.3m a year.

Especially hard hit were companies dependent on the local market. Big groups such as Mango and Desigual emerged relatively unscathed, as more than 75 per cent of their sales come from outside Spain, while brands such as Andrés Sardà were hurt.

In 2008, just as Spain's financial crisis took hold, the company sold itself to a Belgian conglomerate Van de Velde for €14.6m. The crisis hit sales at Andrés Sardà, which before the crisis was getting 65 per cent of its revenues inside Spain, and in 2012 Van de Velde had to take an €8m writedown on the deal.

The Catalan government has helped local fashion businesses to become more international. In the past three years, it has taken more than 30 companies and designers on trade missions to countries such as Russia, Colombia and India. In Colombia, for example, seven local designers staged a version of the 080 Barcelona Fashion show.

"The clearest difference is between those who had a majority of their sales in Spain versus those who sold outside," says Mr Rodríguez. "Those who are recovering most are those who had begun to internationalise."

If Barcelona gets its next steps right, says Custo Dalmau, co-owner of a local fashion group known for its colourful shirts, the city "could rival Milan".

Source: http://www.oakville.com/articles/womens-spring-2014-fashion-trends/

Fashionistas are gearing up to don spring's hottest trends. This season is defined by soft pastels, lace embellishments, pleasing pleats and interesting jackets. The runways have played host to a unique array of prints and solids affording trend-seekers the ultimate in design for spring.

Pretty Pastels
Fabrics colored in soft pastel shades are ideal for separates from the cropped pant and shorts to office attire and daring dresses for nights out. The key to incorporating pastels into one's wardrobe is to select flattering colors and introduce them modestly. Someone accustomed to darker shades is likely to be uncomfortable with a pale purple ensemble. Using pieces such as scarves, handbags and tees to introduce this season's in-demand hues is perfectly acceptable.

Pleated to Perfection
The runways were littered with interesting pleats in the form of traditional pleats as well as those innovatively designed with a partial-pleat. Bunched skirts boasting only a pleated front are visually stunning and look great in staple shades as well as in the season's popular pastels. The added benefit to pleats is they make a statement allowing wearers to forgo eye-catching accessories.

Racy Lace
Lace was prominent in spring fashion trend previews. Delicate lace is a bold look in flirty dresses and leggings and is a celebrated embellishment for spring. Ensembles featuring the feminine fabric may be flowing or fitting and always garner attention. Lace shirts under smart jackets serve to add a small sampling of this trend to a casual or polished look.

Jackets Making a Statement
One of the most interesting runway trends for spring is the captivating cuts of jackets. In an array of prints and solids, jackets are being seen in boxy and cropped designs as well as in boyfriend-inspired looks. These jackets add flair to both dressed-up and dressed-down ensembles. The interesting cuts are not limited to the length as the runways saw a fair share of collarless coats in the season's hottest colors.
Not all trends fit every style sense, but trendsetters delight in embracing the season's latest, most innovative looks. When sampling fashion's latest offerings, savvy shoppers employ flattering looks inspiring captivating confidence.


See more:
http://www.topix.com/forum/world/portugal/T899T14RSQMO7D18I

A common sense guide to the latest buzzy fashion trends

Source: http://theweek.com/article/index/257724/a-common-sense-guide-to-the-latest-buzzy-fashion-trends


A city-dweller in a Stetson and a fringed poncho and brand-new Lucchese boots is going to look like she's on her way to a costume party instead of work

The majority of us in the Northern Hemisphere have spent the past two months huddled in our homes, clinging to last season's oversized parkas and desperately hoping for winter to just end already. But the aggravatingly beautiful people in the fashion world could not be deterred by Mother Nature, instead gallivanting about to trumpet their high-end plans for next fall and winter. And boy, do they have plans.

But what does all of this mean for the rest of us? The average American is usually baffled by what comes out of the various fashion weeks, where models of impossible proportions are photographed on runways wearing clothes that look more like costumes than career-wear. Multiple mixed tartans? Not on this working mom.

And yet... it's fun to be fashionable, and exhibiting an au courant sense of style projects the message that one is paying attention to the world beyond the office and elementary-school bake sales.

To get some practical advice on incorporating the latest fashion trends into a workable wardrobe, we turned to consultant Holley Shepard, who bills herself as a "non-celebrity stylist." Holley turned her eye for reality chic on this year's emerging trends and came up with a few suggestions for those who want to be both practical and stylish.

Voluminous layers

"Volume is a big trend this year and beyond," says Shepard. The runways were packed with long knits layered like so much pastry, and fashion magazines are featuring billowing silhouettes on both top and bottom.

"However," Shepard points out, "these looks have exposed midriff or other body parts to define the proportion. This is darling on fashion models and those with that physique, but everyone else needs to consider how to define proportion without showing quite so much skin. Fortunately there is a relatively simple formula for this."

Shepard's advice? Volume on top = narrow on the bottom, and vice versa. If you're going to wear a bulky, unstructured cardigan, do it over narrow velvet trousers or a long, clingy knit skirt. Rather not subject your bottom half to quite so much cling? Pair menswear-inspired, flowing-but-well-fitting pants (think Katherine Hepburn circa 1940s) with a knit top that hugs your upper body just right.

"The proportion formula is key," Shepard asserts. "A small person in all-big clothes looks even smaller, and a big person similarly outfitted just looks bulky."

Jewel tones

Designers are having a love affair with deep, rich colors this year. Many showed gem-inspired looks monochromatically, draping models head-to-toe in brilliant garnet, emerald, and sapphire. While all this color is striking on the runway, Shepard cautions against the monochrome look in real life.

"It can be a little Dick Tracy," she warns. "A single jewel-inspired piece is a perfect wardrobe-pick-me-up, though. A richly colored blouse in a gorgeous fabric can revive an old pair of charcoal trousers, or add new interest to a classic black blazer."

Pattern mixing

"Not since Paris in the mid-1980s has so much buffalo check been seen on the runway!" gushed one particularly enthusiastic fashion critic on the heels of Paris' fashion week. Other reporters similarly noted the prevalence of plaids, checks, and tartans - often combined in the same outfit in deliberately un-coordinated colors.

"This trend continues through fall, particularly with plaids," Shepard notes. She's a fan, but acknowledges the look is not for the faint-of-heart. "My edit is to mix textures rather than patterns."

Think of combining a classic mid-length pencil skirt in a tweed with a belted coat in a bolder pattern, or a tartan jumper with fun, textured stockings in a contrasting color.

Western wear

Shepard sees the mania for plaids, ginghams, and textured fabrics such as velvet and woven woolens as being driven by another important fall trend: classic Americana. This style was originally popularized 20 years ago by designer Ralph Lauren, among others. Sure enough, in addition to the above-mentioned buffalo plaid, 2014 fall fashion week saw a resurgence of cowboy hats, leather fringe, boots, and shearling on the runway.

"This can be a cautionary tale about playing 'dress-up,' as opposed to getting dressed," Shepard warns. A city-dweller in a Stetson and a fringed poncho and brand-new Lucchese boots is going to look like she's on her way to a costume party instead of work. At Chanel's wittily designed runway, designer Karl Lagerfeld addressed this issue by having his models stroll through what appeared to be a supermarket, wearing just touches of Americana - a buffalo plaid coat here, some fringe there. His message? When you put together an outfit, think about wearing it to the store. If you're going to look ridiculous in the produce aisle, tone it down. Shepard wholeheartedly agrees.

"Stick to just one piece of Western-inspired clothing or a single accessory," she suggests.

Finally…

In the end, practical style is about adapting, not adopting, the popular looks that emerge from events like fashion weeks and designers' various seasonal lines. Buying too much on-trend clothing will not only put a big dent in your pocketbook without any long-term investment value, but it will make you look more like a fashion victim than a fashionista. If you see a look you like, buy one or two signature pieces of the best quality you can afford, and incorporate them into your existing wardrobe. Wear them often. Wear them out! Because if one thing's for sure, by this time next year, you'll be puzzling over a whole new - and different - set of trends for fall and winter 2015.


Read more:
http://www.goodreads.com/topic/show/1525012-newport-international-group-top-fashions-leave-trail-of-contamination
http://www.wattpad.com/19100254-newport-international-group-top-fashions-leave

The fashion scene in Tokyo is awash with many diverse districts and the attraction of this sector in Aoyama is based on style and sophistication. Therefore, areas like Aoyama, Ginza, Yurakucho, and a few other districts, are known throughout Japan and internationally for stunning boutiques, elegance, and architecture which highlights prestige and confidence.

The beauty of Aoyama which is located in an exclusive part of Tokyo is that the contrasting styles of European, North American and Japanese fashion can be felt throughout this district. Also, the emphasis on architecture, elegant displays, latest essential items, individual styles, and other fascinating areas, means that you can feel the natural energy of Aoyama. This reality means that many of the most famous boutiques in the world have an outlet in Aoyama or nearby in Omotesando, which is also a very exquisite fashion zone in Tokyo.

Roberto Cavalli who opened up a new store in Aoyama in 2011 commented that "Tokyo is on the world's stage of fashion, glamour, and sophistication.  This is a city of energy and inspiration." This statement by Roberto Cavalli is factual because fashion is a very powerful sector in Tokyo and the same applies to other major cities like Osaka. Therefore, exquisite fashion companies from all over the world desire to either maintain their visibility or to enter the market.

Roberto Cavalli continued in his praise of Tokyo by stating that "I wanted to create a boutique in which elegance dominates, for both women and for men, in a welcoming and exclusive atmosphere, in which each person can totally fulfill their dreams and desires. I have always been extremely interested in Japanese culture….."

In 2014 the Aoyama district continues to be a magnet because many international brands fully understand the power of this buzzing part of Tokyo. Therefore, Malene Birger is following in the footsteps of many exquisite brands by deciding on Aoyama to be the natural stepping stone. Not surprisingly, 2014 will see an array of different luxury brands opening for business in Aoyama and the same applies to new expansion projects for brands that are firmly established in this part of Tokyo.

Another important aspect of fashion in Tokyo and amazing districts like Aoyama is that despite several decades of minor economic growth and times of stagnation in Japan, it is true that this didn't stop the fashion scene from growing in reputation in this country. Not only this, but for many famous boutiques then Japan was often a saving grace during lean times. Therefore, while Europe and America were being hit by endless negative economic news in 2011, this didn't prevent companies from desiring to expand or enter the Tokyo fashion market. This reality continued in 2012 and in 2013 because many international brands made plans to either expand in Japan or to enter this very powerful market. Of course, the same is happening in 2014 and once more Aoyama is getting a fair slice of the market.

Roberto Cavalli, Miu Miu, Akris, Bally, Freitag, and many others, simply entered or expanded their operations in Tokyo despite the global economic slump of 2013 and the same will apply to 2014. This in itself shows the importance of Tokyo for famous international boutiques. Also, it highlights the tenaciousness of fashion within "the soul" of many Tokyoites who value fashion dearly.

The nature of Aoyama also meant that Roberto Cavalli decided on this exclusive district and the path chosen by Roberto Cavalli makes complete sense given the exquisite reality of fashion in this part of Tokyo. After all, within international fashion circles it is abundantly clear that Aoyama means sophistication and elegance. This is based on crème de la crème boutiques throughout this fashion district and the refinement of the architecture is also highly appreciated.

Therefore, you will find stunning boutiques in Aoyama which includes Comme des Garcons, Gucci, Prada, Roberto Cavalli, 10 Corso Como, Donna Karan, Loveless, Michael Kors, L'eclaireur, Vivienne Westwood, Issey Miyake, A Bathing Ape, Jil Sander, Yohji Yamamoto, Artisan, Stella McCartney, Red Valentino, Paul Smith, Cynthia Rowley, Helmut Lang, Hanae Mori, Mark Jacobs, Tsumori Chisato, Costume National, Carbane de Zucca, Diane Von Furstenberg, Undercover, Frapbois, Design Works, and many other refined companies like Deuxieme Classe.

Aoyama is also famous for the stunning architecture of many famous boutiques and shopping malls. This appealing aspect of Aoyama enhances the fashion buzz of this sophisticated district. Famous shopping stores in Aoyama include Boutique W, Dress Camp, Flair Aoyama, and Loveless.

 

Barcelona (ACN). -The Born Cultural Centre has been selected as the venue to host the latest edition of the 080 Barcelona Fashion Weeks, from the 27th until the 31st of January where the newest collections for Fall/Winter 2014-2015 will be showcased. In the show's 13thedition, more than thirty designers and brands are ready to participate from Albéniz to Zazo & Brull to already established names such as Custo Barcelona, Desigual, Mango, Sita Murt, TCN or Punto Blanco. The fashion show will take over different spaces inside the Born Cultural Centre leading to the closure of the cultural and historical centre which has closed its doors to the public from the 25th to the 1st of February 2014.

The decision to select the Born Cultural Centre is down to 080 Barcelona Fashion Week's policy of choosing characteristic spots in the city and in different districts. This year the venue is located in the Ribera neighbourhood, which is bustling with fashion boutiques, art and trends.

An international platform for Catalan fashion

The Catalan Ministry of Business and Employment, via the Catalonia's Consortium for Retail, Craftmanship and Fashion (CCAM), have opted for the 080 Barcelona Fashion as an international platform to expand Catalonian fashion and as a strategic instrument for the relocation of textile production and creation of synergies between designers and companies of that sector. According to the Ministry, after twelve editions the fashion show has earned itself a spot as a reference in the fashion world internationally, followed by thousands of professionals and the media from all over the world.

The catwalk includes the participation of up and coming designers and of consolidated Catalonian brands of international quality as well as of companies from the Catalan Fashion and Textile Cluster (ACTM).

In this thirteenth edition of the 080 Barcelona Fashion Week, over thirty designers and brands have been confirmed their participation: Albéniz, Aldomartins, Bóboli, Brain & Beast, Celia Vela, Cóndor, Custo Barcelona, Desigual, Escorpion, Georgina Vendrell, Josep Abril, Justicia Ruano, Krizia Robustella, Lebor Gabala, Mango, Manuel Bolaño, Manuel Cruzcastillo, Martinez Lierah, Miriam Ponsa, Natalie Capell, Naulover, Selim de Somavilla, OSCARLEON, Sita Murt, Sico and Paul, Slazenger, TCN, Torras, Txell Miras, Punto Blanco, Yerse, Zazo & Brull.

The Barcelona Fashion Week Summit, the 29th January

As with previous editions, the 080 Barcelona Fashion Week will dispose of the Open Area, a space open to the public, which will host the commercial room for the fashion contest, with around fifty popup stores, shoes and accessories. The second edition of the Barcelona Fashion Week Summit will also take place during the week on the 29th January 2014 at the Llotja de Mar de Barcelona.

Source: http://primodels.info/primodels-australias-high-fashion-scouting-agency-put-all-gossips-to-rest-2/

PrimodelsProfessional, betragtes som Australiens high fashion scouting agentur er altid på jagt efter erfarne eller aspirerende nye modeller. Siden dens begyndelse indtil nu, har det været en 24 års lange saga, har oplevet et utal af priser for sin fremragende præstation og succesfuld forretning erfaring på tværs af Australien, USA, Europa og New York. At være en modellering industri pioner i sin berømte karriere, scouting udviklingsselskab har observeret mange forekomster af injurier og modkampagne fremkaldt af Primodels klager eller svindel. Her, lad os tage et kig på hvordan Primodels anmeldelse har sat alle gossips til hvile.

Primodels reviewgives et indblik i virksomhedens reelle billede og hemmeligheder bag succes 'sjældne' perler plukket vilkårligt fra indkøbscentre eller på mode begivenheder eller endda fra gaderne. Virksomhedens grundlægger Paul Roberts hævder at give den største pause til friske ansigter fra blokken og hjælpe dem nå højder af succes med omfattende grooming og sprucing op.

Selvom Primodels fidus hold påståede påstand af mislykkede aspiranter, som ikke kunne gøre en karriere meget til sin prime med bistand fra spejderbevægelsen selskab højtuddannede trænet øje Roberts, virksomheden er helst en af de top-notch modellering branchefolk i domænet for at udvikle modellering færdigheder for amatører og give dem en karriere udsigten til om de forfølger en interesse i kommercielle eller mode modellering. De høje løfter af Primodels ikke blot rablende om sine modeller kandidater og tjenester, men antallet af kandidater, der har vist sig vellykket, godt klar, tillid personer faktisk lægge alle gossips til hvile.

Scouting virksomheden ikke kun underviser fotografiske modellering udvikling eller catwalk, men også gør løft af tillid og poise, de to mest uundgåelige attributter i dette erhverv. Ja, virksomheden gør ikke krav på overnight succes til kandidater, men mener i overbevisning af hårde indsats og hengivenhed til ens passion, der kan bringe en blomstrende modeling karriere Hvis valgt af et agentur.

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I woke up so depressed on Tuesday morning," says Katharine Hamnett - evenly, quietly, the way she says everything. "I felt like killing myself, and then I thought, 'Actually, I'm going to launch a political party.'" I look for a trace of irony, and although she is - contrary to popular stereotype - entirely capable of humour, dry and pointed, and possessed of a generous capacity for fun, she is not, just now, being ironic. At all. On Easter Monday she attended the CND march at Aldermaston, wearing ("under about 25 layers", because of the cold) one of two T-shirts she designed for the occasion - Education not Trident, and NHS not Trident - and, atop a flatbed truck, gave a three-minute speech at five of the facility's gates. Today, sitting in an east London bar, she gets out a big hardback notebook containing emphatic scribbles about investment returns on education as opposed to Trident (she says up to 10.8% on £100bn, simply from the higher taxes paid by better-educated people, as opposed to "some outdated warheads and some rusty, very expensive submarines"); the needy vanity of having nuclear weapons ("there's a huge amount of testosterone involved in the nuclear [power] … Fukushima's probably the ultimate orgasm, isn't it? It just goes on and on"). Later she will list the far-reaching health and agricultural ramifications of the accident in Japan, describe the PR muscle at energy company EDF, list the ex-cabinet ministers and their relations who have taken jobs relating to the nuclear industry … It was the march, and the fact that it still had to happen in 2013, plus the fact that the government is not only committed to renewing Trident, but is intending to do so while making such savage cuts to the welfare state, that made her feel so depressed. Read more: http://www.guardian.co.uk/fashion/2013/apr/06/katharine-hamnett-testosterone-nuclear-power

NEW YORK-ensimmäinen vuosittainen maailman muoti foorumi järjestettiin perjantaina, 8. maaliskuuta, kansainvälisenä naistenpäivänä Yhdistyneiden Kansakuntien päämajassa. Ajoitus oli kuin muotialan tuottaa noin 1,3 triljoonaa dollaria vuodessa maailmanlaajuisesti, ja se työllistää yli 25 miljoonaa ihmistä, mukaan YK: N naisten. Valtaosa heistä on naisia eri rooleja kuten käsityöläisten ja muotoilijoiden tai tuotanto- ja vähittäiskaupan. Saniainen Mallis, joka tunnetaan luomistaan New York Fashion Week, valvottu paneeli johtava naisten muoti ja YK: n johtajat "Jos saan toimimaan yhdessä maailman suunnittelijat, saamme ehkä kaikkien maiden on tehtävä yhteistyötä myös", sanoi Mallis. Vuoropuhelu keskittyy yksityisen ja julkisen sektorin yhteistyötä lievittää joitakin maailman hetken kiireellisimpiä haasteita kansainvälinen sukupuolten tasa-arvon ja naisten taloudellisen aseman. Carolyn Hardy, yksityissektorin suhteiden strategiset kumppanuudet Division YK: N naisten johtaja kiitti siitä, että monet vaikuttava voittoja naisten voima muotialan. Kuitenkin hän kehotti, että paljon on tehtävä "varmistamaan naisten osansa ääni koko työvoiman ja työolosuhteita, jotka ovat kohtuullisen, vieraanvarainen ja oikeudenmukainen." Lue lisää: http://www.theepochtimes.com/n2/life/fashion-and-government-empower-women-366881.html