this article talks about how journalism is becoming more and more about digital journalism, they want to engage the reader by using multimedia and get them to read more articles.
When it comes to getting and keeping people's attention online, words alone just don't cut it anymore. That's the key finding of new PR Newswire research into the effectiveness of multimedia news releases. From Feb. 27 through March 28, researchers looked at how 200 multimedia news releases-those that included photos, videos and other elements-fared against 10,000 text-only pieces. They found that readers were 3.5 times more likely to share the