the problem with collective action on the Internet!

According to a news story on nanotechnology, in the future, the wealthy will be able to make use of nanotechnology to modify parts of their existing or future genetic heritage, ie they can alter body parts in non-invasive procedures, or modify future children's anomalies. http://www.heraldsun.com.au/business/fully-frank/the-tools-to-live-forever/story-e6frfinf-1225791751968 these will then help them evolve into a different species, a better species. ethical questions: most of the issues we've talked about in ethics are at the macro level, perpetuating a social group's agenda. however, biotechnology has the potential to make this divide a reality. it's no longer an ethical question but it has the power to make what we discuss in class a reality. to frame it as an ethical perspective, who gets to decide how is the power evenly distributed? power will always be present behind the use of technologies, but who will decide how this technology is used, and for whose good? and if its for a larger good, then, who can moderate this technology usage to ensure all social actors are represented?