As Prinz writes, in part:“No amount of reasoning can engender a moral value, because all values are, at bottom, emotional attitudes. … Reason cannot tell us which facts are morally good. Reason is evaluatively neutral. At best, reason can tell us which of our values are inconsistent, and which actions will lead to fulfillment of our goals. But, given an inconsistency, reason cannot tell us which of our conflicting values to drop or which goals to follow. If my goals come into conflict with your goals, reason tells me that I must either thwart your goals, or give up caring about mine; but reason cannot tell me to favor one choice over the other. … Moral judgments are based on emotions, and reasoning normally contributes only by helping us extrapolate from our basic values to novel cases. Reasoning can also lead us to discover that our basic values are culturally inculcated, and that might impel us to search for alternative values, but reason alone cannot tell us which values to adopt, nor can it instill new values.”