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As many of our readers and podcast listeners have now learned, author, colleague and friend Jennifer Michael Hecht has started an internet campaign on June 22nd using social media to accuse us of plagiarism.

Jennifer apparently believes that we in some form stole her ideas, as presented in her 2008 book, The Happiness Myth

We protested our innocence, emphasizing that the only areas of overlap between her book and our podcast concern a few very common topics about happiness (its treatment by Aristotle and Epicurus, so-called happiness “set points,” and the question of whether wealth is connected to happiness). These, we pointed out, are so fundamental to a discussion of happiness that they are practically mandatory in any treatment of it. It would be odd indeed to have a show on happiness and not mention the research on set points, or on income and happiness — sort of like talking about evolution without mentioning Darwin and natural selection. We also pointed out that said topics make up only a small fraction of those we discussed in the podcast, and of her book for that matter. These ideas are certainly not Jennifer’s original contributions (of which there are many genuine examples in her book); rather, they have been widely discussed in the media, academic journals, and in many popular press books, such as Stumbling on Happiness by Daniel Todd Gilbert, Authentic Happiness by Martin E. P. Seligman, and The Happiness Hypothesis, by Jonathan Haidt.

A recent article in The New York Times reported that over 100 studies show a relationship between genes and criminality but that the environment plays a key role in the effects of this relationship: “Kevin Beaver, an associate professor at Florida State University’s College of Criminology and Criminal Justice, said genetics may account for, say, half of a person’s aggressive behavior, but that 50 percent comprises hundreds or thousands of genes that express themselves differently depending on the environment. He has tried to measure which circumstances — having delinquent friends, living in a disadvantaged neighborhood — influence whether a predisposition to violence surfaces. After studying twins and siblings, he came up with an astonishing result: In boys not exposed to the risk factors, genetics played no role in any of their violent behavior. The positive environment had prevented the genetic switches — to use Mr. Pinker’s word — that affect aggression from being turned on. In boys with eight or more risk factors, however, genes explained 80 percent of their violence. Their switches had been flipped.”

“This idea that if something is genetic it’s deterministic is a misconception that we have to get over because saying that genes are involved in depression does not necessarily mean that someone who has certain genetic variants is doomed to become depressed, it just means that under certain circumstances, he or she may have to do certain things to help alleviate it, but it’s not unchangeable. You can change your brain, you can change your brain in many different ways and genetics is just one of many of these ways.”

In fact, environment plays the same crucial role for criminality as it does for obesity and depression. In an interview I did for a story in The Michigan Daily on depression research, Dr. Margit Burmeister, a professor of human genetics and a researcher in the Molecular and Biological Neuroscience Institute at the University of Michigan, explained the dangers the public oversimplifying the link between genetics and depression:

freedom of information documents suggest that Soon corresponded in 2003 with other prominent climate sceptics to try to weaken a major assessment of global warming being conducted by the UN's leading climate science body, the Nobel prize-winning Intergovernmental Panel on Climate Change.Soon, who had previously disclosed corporate funding he received in the 1990s, was today reportely unapologetic, telling Reuters that he agreed that he had received money from all of the groups and companies named in the report but denied that any group would have influenced his studies.

"I have never been motivated by financial reward in any of my scientific research," he said. "I would have accepted money from Greenpeace if they had offered it to do my research."

Charles G Koch Foundation, a leading provider of funds for climate sceptic groups, gave Soon two grants totalling $175,000 (then roughly £102,000) in 2005/6 and again in 2010. In addition the American Petroleum insitute (API), which represents the US petroleum and natural gas industries, gave him multiple grants between 2001 and 2007 totalling $274,000, oil company Exxon Mobil provided $335,000 between 2005 and 2010, and Soon received other grants from coal and oil industry sources including the Mobil Foundation, the Texaco Foundation and the Electric Power Research Institute.

1. Data Visualisation Must be data driven - not just fancy looking text (think chart, map etc.) 2. Clean Colour Pallet Must compliment the website, colour must be significant - no MS Paint style colour pallets. 3. Clear Story Should tell a story with pictures - and contain more than one piece of information (good infographics weave different facts and data together). 4. Dimensions Don't make the infographic too big. It has to fit on the average viewers monitor. Max 1000px wide if vertical scrolling or 700px wide if horizontal scrolling (personally I hate horizontal scrolling - it ain't natural!) 5. Not Text Heavy Similar to point No.1 - it should be visual and data driven without too much text. 6. Simple Branding As infographics are used as advertisements the branding must be unobtrusive 7. Subject Matter The content of the infographic must be relevant to the website that hosts it! 8. "AHA!" The infographic should give an "Aha" moment - in other words it should provide a unique insight on the facts that are being presented.