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Entitled "Can Twitter Make You Amoral? Rapid-fire Media May Confuse Your Moral Compass," it claimed that the research "raises questions about the emotional cost —particularly for the developing brain — of heavy reliance on a rapid stream of news snippets obtained through television, online feeds or social networks such as Twitter."

Compared to in-depth news coverage, first-person Tweets of on-the-ground events, such as the 2008 Mumbai bombings, is generally unmoving. But in those situations, Twitter’s primary use is in gathering useful, immediate facts, not storytelling.

Most people who read a handful of words about a friend’s heartache, or see a link to a tragic story, would likely follow it up. But following links to a video news story makes the possibility of a short-circuited neurobiology of compassion becomes more real. Research suggests that people are far more empathic when stories are told in a linear way, without quick shot-to-shot edits. In a 1996 Empirical Studies of the Arts paper, researchers showed three versions of an ostensibly tear-jerking story to 120 test subjects. "Subjects had significantly more favorable impressions of the victimized female protagonist than of her male opponent only when the story structure was linear," they concluded.

A review of tabloid news formats in the Journal of Broadcasting & Electronic Media found that jarring, rapid-fire visual storytelling produced a physiological arousal led to better recall of what was seen, but only if the original subject matter was dull. If it was already arousing, tabloid storytelling appeared to produce a cognitive overload that actually prevented stories from sinking in.

"Quick cuts will draw and retain a viewer’s focus even if the content is uninteresting," said freelance video producer Jill Bauerle. "MTV-like jump cuts, which have become the standard for many editors, serve as a sort of eye candy to keep eyeballs peeled to screen."

f compassion can only be activated by sustained attention, which is prevented by fast-cut editing, then the ability to be genuinely moved by another’s story could atrophy. It might even fail to properly develop in children, whose brains are being formed in ways that will last a lifetime. More research is clearly needed, including a replication of the original empathy findings, but the hypothesis is plausible.

For a complex and somewhat mysterious set of reasons, it is becoming increasingly difficult for experimental drugs to prove their superiority to sugar pills in RCTs

in recent years, however, has it become obvious that the abatement of symptoms in control-group volunteers — the so-called placebo effect — is worthy of study outside the context of drug trials, and is in fact profoundly good news to anyone but investors in Pfizer, Roche, and GlaxoSmithKline.

The emerging field of placebo research has revealed that the body’s repertoire of resilience contains a powerful self-healing network that can help reduce pain and inflammation, lower the production of stress chemicals like cortisol, and even tame high blood pressure and the tremors of Parkinson’s disease.

more and more studies each year — by researchers like Fabrizio Benedetti at the University of Turin, author of a superb new book called The Patient’s Brain, and neuroscientist Tor Wager at the University of Colorado — demonstrate that the placebo effect might be potentially useful in treating a wide range of ills. Then why aren’t doctors supposed to use it?

The medical establishment’s ethical problem with placebo treatment boils down to the notion that for fake drugs to be effective, doctors must lie to their patients. It has been widely assumed that if a patient discovers that he or she is taking a placebo, the mind/body password will no longer unlock the network, and the magic pills will cease to do their job.

For “Placebos Without Deception,” the researchers tracked the health of 80 volunteers with irritable bowel syndrome for three weeks as half of them took placebos and the other half didn’t.

In a previous study published in the British Medical Journal in 2008, Kaptchuk and Kirsch demonstrated that placebo treatment can be highly effective for alleviating the symptoms of IBS. This time, however, instead of the trial being “blinded,” it was “open.” That is, the volunteers in the placebo group knew that they were getting only inert pills — which they were instructed to take religiously, twice a day. They were also informed that, just as Ivan Pavlov trained his dogs to drool at the sound of a bell, the body could be trained to activate its own built-in healing network by the act of swallowing a pill.

In other words, in addition to the bogus medication, the volunteers were given a true story — the story of the placebo effect. They also received the care and attention of clinicians, which have been found in many other studies to be crucial for eliciting placebo effects. The combination of the story and a supportive clinical environment were enough to prevail over the knowledge that there was really nothing in the pills. People in the placebo arm of the trial got better — clinically, measurably, significantly better — on standard scales of symptom severity and overall quality of life. In fact, the volunteers in the placebo group experienced improvement comparable to patients taking a drug called alosetron, the standard of care for IBS. Meet the ethical placebo: a powerfully effective faux medication that meets all the standards of informed consent.

The study is hardly the last word on the subject, but more like one of the first. Its modest sample size and brief duration leave plenty of room for followup research. (What if “ethical” placebos wear off more quickly than deceptive ones? Does the fact that most of the volunteers in this study were women have any bearing on the outcome? Were any of the volunteers skeptical that the placebo effect is real, and did that affect their response to treatment?) Before some eager editor out there composes a tweet-baiting headline suggesting that placebos are about to drive Big Pharma out of business, he or she should appreciate the fact that the advent of AMA-approved placebo treatments would open numerous cans of fascinatingly tangled worms. For example, since the precise nature of placebo effects is shaped largely by patients’ expectations, would the advertised potency and side effects of theoretical products like Placebex and Therastim be subject to change by Internet rumors, requiring perpetual updating?

It’s common to use the word “placebo” as a synonym for “scam.” Economists talk about placebo solutions to our economic catastrophe (tax cuts for the rich, anyone?). Online skeptics mock the billion-dollar herbal-medicine industry by calling it Big Placebo. The fact that our brains and bodies respond vigorously to placebos given in warm and supportive clinical environments, however, turns out to be very real.

We’re also discovering that the power of narrative is embedded deeply in our physiology.

in the real world of doctoring, many physicians prescribe medications at dosages too low to have an effect on their own, hoping to tap into the body’s own healing resources — though this is mostly acknowledged only in whispers, as a kind of trade secret.

in January, the company was crowing about its online holiday sales. Kate Coultas, a company spokeswoman, wrote to a reporter in January, “Internet sales through jcp.com posted strong growth in December, with significant increases in traffic and orders for the key holiday shopping periods of the week after Thanksgiving and the week before Christmas.”

Penney also issued a statement: “We are disappointed that Google has reduced our rankings due to this matter,” Ms. Brossart wrote, “but we will continue to work actively to retain our high natural search position.”

She added that while the collection of links surely brought in additional revenue, it was hardly a bonanza. Just 7 percent of JCPenney.com’s traffic comes from clicks on organic search results, she wrote.

MANY owners of Web sites with Penney links seem to relish their unreachability. But there were exceptions, and they included cocaman.ch. (“Geekness — closer to the world” is the cryptic header atop the site.) It turned out to be owned and run by Corsin Camichel, a chatty 25-year-old I.T. security analyst in Switzerland.

The link came through a Web site, TNX.net, which pays Mr. Camichel with TNX points, which he then trades for links that drive traffic to his other sites, like cookingutensils.net. He earns money when people visit that site and click on the ads. He could also, he said, get cash from TNX. Currently, Cocaman is home to 403 links, all of them placed there by TNX on behalf of clients.

“You do pretty well,” he wrote, referring to income from his links trading. “The thing is, the more you invest (time and money) the better results you get. Right now I get enough to buy myself new test devices for my Android apps (like $150/month) with zero effort. I have to do nothing. Ads just sit there and if people click, I make money.”

China also sees hypocrisy in American discussions of Internet freedom. China comes in regularly for criticism over its "Great Firewall," but it suggests that the US government also restricts the Internet. While advocating Internet freedom, the US in fact imposes fairly strict restriction on cyberspace. On June 24, 2010, the US Senate Committee on Homeland Security and Governmental Affairs approved the Protecting Cyberspace as a National Asset Act, which will give the federal government "absolute power" to shut down the Internet under a declared national emergency. Handing government the power to control the Internet will only be the first step towards a greatly restricted Internet system, whereby individual IDs and government permission would be required to operate a website. The United States applies double standards on Internet freedom by requesting unrestricted "Internet freedom" in other countries, which becomes an important diplomatic tool for the United States to impose pressure and seek hegemony, and imposing strict restriction within its territory. An article on BBC on February 16, 2011 noted the US government wants to boost Internet freedom to give voices to citizens living in societies regarded as "closed" and questions those governments' control over information flow, although within its borders the US government tries to create a legal frame to fight the challenge posed by WikiLeaks. The US government might be sensitive to the impact of the free flow of electronic information on its territory for which it advocates, but it wants to practice diplomacy by other means, including the Internet, particularly the social networks. (The cyberspace bill never became law, and a revised version is still pending in Congress.)

Finally, there's pornography, which China bans. Pornographic content is rampant on the Internet and severely harms American children. Statistics show that seven in 10 children have accidentally accessed pornography on the Internet and one in three has done so intentionally. And the average age of exposure is 11 years old - some start at eight years old (The Washington Times, June 16, 2010). According to a survey commissioned by the National Campaign to Prevent Teen and Unplanned Pregnancy, 20 percent of American teens have sent or posted nude or seminude pictures or videos of themselves. (www.co.jefferson.co.us, March 23, 2010). At least 500 profit-oriented nude chat websites were set up by teens in the United States, involving tens of thousands of pornographic pictures.

Suppose we found that computers are diminishing our capacity for certain pleasures, or making us worse off in other ways. Why couldn’t we simply spend less time in front of the screen and more time doing the things we used to do before computers came along – like burying our noses in novels? Well, it may be that computers are affecting us in a more insidious fashion than we realise. They may be reshaping our brains – and not for the better. That was the drift of ‘Is Google Making Us Stupid?’, a 2008 cover story by Nicholas Carr in the Atlantic.

Carr thinks that he was himself an unwitting victim of the computer’s mind-altering powers. Now in his early fifties, he describes his life as a ‘two-act play’, ‘Analogue Youth’ followed by ‘Digital Adulthood’. In 1986, five years out of college, he dismayed his wife by spending nearly all their savings on an early version of the Apple Mac. Soon afterwards, he says, he lost the ability to edit or revise on paper. Around 1990, he acquired a modem and an AOL subscription, which entitled him to spend five hours a week online sending email, visiting ‘chat rooms’ and reading old newspaper articles. It was around this time that the programmer Tim Berners-Lee wrote the code for the World Wide Web, which, in due course, Carr would be restlessly exploring with the aid of his new Netscape browser.

Carr launches into a brief history of brain science, which culminates in a discussion of ‘neuroplasticity’: the idea that experience affects the structure of the brain. Scientific orthodoxy used to hold that the adult brain was fixed and immutable: experience could alter the strengths of the connections among its neurons, it was believed, but not its overall architecture. By the late 1960s, however, striking evidence of brain plasticity began to emerge. In one series of experiments, researchers cut nerves in the hands of monkeys, and then, using microelectrode probes, observed that the monkeys’ brains reorganised themselves to compensate for the peripheral damage. Later, tests on people who had lost an arm or a leg revealed something similar: the brain areas that used to receive sensory input from the lost limbs seemed to get taken over by circuits that register sensations from other parts of the body (which may account for the ‘phantom limb’ phenomenon). Signs of brain plasticity have been observed in healthy people, too. Violinists, for instance, tend to have larger cortical areas devoted to processing signals from their fingering hands than do non-violinists. And brain scans of London cab drivers taken in the 1990s revealed that they had larger than normal posterior hippocampuses – a part of the brain that stores spatial representations – and that the increase in size was proportional to the number of years they had been in the job.

The brain’s ability to change its own structure, as Carr sees it, is nothing less than ‘a loophole for free thought and free will’. But, he hastens to add, ‘bad habits can be ingrained in our neurons as easily as good ones.’ Indeed, neuroplasticity has been invoked to explain depression, tinnitus, pornography addiction and masochistic self-mutilation (this last is supposedly a result of pain pathways getting rewired to the brain’s pleasure centres). Once new neural circuits become established in our brains, they demand to be fed, and they can hijack brain areas devoted to valuable mental skills. Thus, Carr writes: ‘The possibility of intellectual decay is inherent in the malleability of our brains.’ And the internet ‘delivers precisely the kind of sensory and cognitive stimuli – repetitive, intensive, interactive, addictive – that have been shown to result in strong and rapid alterations in brain circuits and functions’. He quotes the brain scientist Michael Merzenich, a pioneer of neuroplasticity and the man behind the monkey experiments in the 1960s, to the effect that the brain can be ‘massively remodelled’ by exposure to the internet and online tools like Google. ‘THEIR HEAVY USE HAS NEUROLOGICAL CONSEQUENCES,’ Merzenich warns in caps – in a blog post, no less.

It’s not that the web is making us less intelligent; if anything, the evidence suggests it sharpens more cognitive skills than it dulls. It’s not that the web is making us less happy, although there are certainly those who, like Carr, feel enslaved by its rhythms and cheated by the quality of its pleasures. It’s that the web may be an enemy of creativity. Which is why Woody Allen might be wise in avoiding it altogether.

empirical support for Carr’s conclusion is both slim and equivocal. To begin with, there is evidence that web surfing can increase the capacity of working memory. And while some studies have indeed shown that ‘hypertexts’ impede retention – in a 2001 Canadian study, for instance, people who read a version of Elizabeth Bowen’s story ‘The Demon Lover’ festooned with clickable links took longer and reported more confusion about the plot than did those who read it in an old-fashioned ‘linear’ text – others have failed to substantiate this claim. No study has shown that internet use degrades the ability to learn from a book, though that doesn’t stop people feeling that this is so – one medical blogger quoted by Carr laments, ‘I can’t read War and Peace any more.’

There have been attempts in the past to make the system more rational and less redundant, and to shrink the portion of it that undertakes scholarly research, but they have not met with much success, and not just because of bureaucratic resistance by the interested parties. Large-scale, decentralized democratic societies are not very adept at generating neat, rational solutions to messy situations. The story line on education, at this ill-tempered moment in American life, expresses what might be called the Noah’s Ark view of life: a vast territory looks so impossibly corrupted that it must be washed away, so that we can begin its activities anew, on finer, higher, firmer principles. One should treat any perception that something so large is so completely awry with suspicion, and consider that it might not be true—especially before acting on it.

In response, Google has promised continued improvements and outlined a multipronged strategy around the new licensing service to make piracy much harder. “A determined attacker who’s willing to disassemble and reassemble code can eventually hack around the service,” acknowledged Android engineer Trevor Johns in a recent blog post.  But developers can make their work much harder by combining a cluster of techniques, he counsels: obfuscating code, modifying the licensing library to protect against common cracking techniques, designing the app to be tamper-resistant, and offloading license validation to a trusted server.

Gareau isn’t quite as convinced of the benefits of code obfuscation, though he does make use of it. He’s taken several other steps to protect his software work. One is providing a free trial version, which allows only a limited amount of data but is otherwise fully-featured. The idea: Let customers prove that the app will do everything they want, and they may be more willing to pay for it. He also provides a way to detect whether the app has been tampered with, for example, by removing the licensing checks. If yes, the app can be structured to stop working or behave erratically.

Merton published his theory, called the “Matthew Effect,” in 1968. At that time, the average age of a biomedical researcher in the US receiving his or her first significant funding was 35 or younger. That meant that researchers who had little in terms of fame (at 35, they would have completed a PhD and a post-doc and would be just starting out on their own) could still get funded if they wrote interesting proposals. So Merton’s observation about getting credit for one’s work, however true in terms of prestige, wasn’t adversely affecting the funding of new ideas.

Over the last 40 years, the importance of fame in science has increased. The effect has compounded because famous researchers have gathered the smartest and most ambitious graduate students and post-docs around them, so that each notable paper from a high-wattage group bootstraps their collective power. The famous grow more famous, and the younger researchers in their coterie are able to use that fame to their benefit. The effect of this concentration of power has finally trickled down to the level of funding: The average age on first receipt of the most common “starter” grants at the NIH is now almost 42. This means younger researchers without the strength of a fame-based community are cut out of the funding process, and their ideas, separate from an older researcher’s sphere of influence, don’t get pursued. This causes a founder effect in modern science, where the prestigious few dictate the direction of research. It’s not only unfair—it’s also actively dangerous to science’s progress.

How can we fund science in a way that is fair? By judging researchers independently of their fame—in other words, not by how many times their papers have been cited. By judging them instead via new measures, measures that until recently have been too ephemeral to use.

Right now, the gold standard worldwide for measuring a scientist’s worth is the number of times his or her papers are cited, along with the importance of the journal where the papers were published. Decisions of funding, faculty positions, and eminence in the field all derive from a scientist’s citation history. But relying on these measures entrenches the Matthew Effect: Even when the lead author is a graduate student, the majority of the credit accrues to the much older principal investigator. And an influential lab can inflate its citations by referring to its own work in papers that themselves go on to be heavy-hitters.

what is most profoundly unbalanced about relying on citations is that the paper-based metric distorts the reality of the scientific enterprise. Scientists make data points, narratives, research tools, inventions, pictures, sounds, videos, and more. Journal articles are a compressed and heavily edited version of what happens in the lab.

We have the capacity to measure the quality of a scientist across multiple dimensions, not just in terms of papers and citations. Was the scientist’s data online? Was it comprehensible? Can I replicate the results? Run the code? Access the research tools? Use them to write a new paper? What ideas were examined and discarded along the way, so that I might know the reality of the research? What is the impact of the scientist as an individual, rather than the impact of the paper he or she wrote? When we can see the scientist as a whole, we’re less prone to relying on reputation alone to assess merit.

Multidimensionality is one of the only counters to the Matthew Effect we have available. In forums where this kind of meritocracy prevails over seniority, like Linux or Wikipedia, the Matthew Effect is much less pronounced. And we have the capacity to measure each of these individual factors of a scientist’s work, using the basic discourse of the Web: the blog, the wiki, the comment, the trackback. We can find out who is talented in a lab, not just who was smart enough to hire that talent. As we develop the ability to measure multiple dimensions of scientific knowledge creation, dissemination, and re-use, we open up a new way to recognize excellence. What we can measure, we can value.

That's not to say we're helpless. There is at least one climate lesson that we can draw from the recent weather: Whatever happens, prosperity and preparedness help. North Texas's ice storm wreaked havoc and left hundreds of football fans stranded, cold, and angry. But thanks to modern infrastructure, 21st century health care, and stockpiles of magnesium chloride and snow plows, the storm caused no reported deaths and Dallas managed to host the big game on Sunday.

Teenagers become adults: I may not win any scientific breakthrough awards for this statement, but people are missing the boat on this piece of the puzzle. What happens when a teenager becomes an adult in the workplace? Not only do they dress, speak, and act differently - they use different approaches to communicate, too. The first thing a new employee typical gets is…an e-mail address. And guess what? They use it, even if they have been reliant on social, IM, and texting for their primary communication channels. They will correspond for work via e-mail and opt in to e-mails from their favorite brands (including brands that they certainly did not like as a teenager). They likely will also "Like" their favorite companies on Facebook, follow them on Twitter, and opt in to SMS offers as well. They will also expect different value and information in each of these channels.

With a growing community of people determined to become collaborative producers rather than fit into the producer/consumer paradigm, and 3D files for physical objects already being shared like movies and music, the implications are profound. Products, and the manufacturing technology used to make them will continue to drop in price, become easier to make for individuals rather than large corporations, just as media is now shifting into the hands of the common people. And like the shift of information, industry will move from the elite and their agenda of preserving their power, to the end of empowering the people.

In a future alternative economy where everyone is a collaborative designer, producer, and manufacturer instead of passive consumers and when problems like "global climate change," "overpopulation," and "fuel crises" cross our path, we will counter them with technical solutions, not political indulgences like carbon taxes, and not draconian decrees like "one-child policies."

We will become the literal architects of our own future in this "personal manufacturing" revolution. While these technologies may still appear primitive, or somewhat "useless" or "impractical" we must remember where our personal computers stood on the eve of the dawning of the information age and how quickly they changed our lives. And while many of us may be unaware of this unfolding revolution, you can bet the globalists, power brokers, and all those that stand to lose from it not only see it but are already actively fighting against it.Understandably it takes some technical know-how to jump into the personal manufacturing revolution. In part 2 of "Alternative Economics" we will explore real world "low-tech" solutions to becoming self-sufficient, local, and rediscover the empowerment granted by doing so.

The Access guide provides tips for keeping communications safer in such a climate. It recommends Gmail, for example, because it uses a secure connection by default, known as HTTPS, like at banking Web sites; Hotmail provides HTTPS as an option, and Facebook began offering it in January. The guide also explains how to disguise browsing histories and how to gain access to banned sites.