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Meenatchi

RIAJ push for mobile phone DRM across Japan - 2 views

Digital Rights DRM

started by Meenatchi on 16 Sep 09
  • Meenatchi
     
    Article Summary:

    http://www.geek.com/articles/mobile/riaj-push-for-mobile-phone-drm-across-japan-20090915/

    The article talks about the Recording Industry Association of Japan (RIAJ) attempting to implement a new Digital Rights Management (DRM) system in Japan by 2011. It is aimed specifically at music played on mobile phones. The system would check each time a mobile phone tries to play a track to see if the music had been purchased legally. If the check with the server returns as negative, the song would not play. The important aspect of the system is the fact that DRM would no longer be a layer around the content, but instead a cloud-based solution with content able to move freely, but ultimately controlled through the connected devices it is stored and played upon.

    Ethical Questions and Problems:

    Is the system an ethical way of protecting digital rights? The digital rights of the music industry might be protected. However, the consumers who may have bought an original CD and ripped the songs to their phone might face difficulty in playing it. The server would not recognize such music as legitimate and as a result would provide a negative response to the phone. This is the same dilemma that digital music bought before the system was implemented would face as well. Hence, the digital rights of the consumers may be affected as they lose their rights over stored content in their mobile phones. Thus the system is biased to the music industry while neglecting the digital rights of the consumers.

    I feel such a situation would drive users to figure out ways to beat the system and play their "forbidden" songs. This would then allow for piracy to prevail and eventually the system would become redundant. Therefore, it is necessary to have an ethical balance of the digital rights of the consumer and the music industry to ensure the success of a DRM effort.

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