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In today’s America, almost 50 percent of adults in the United States are single, and more than a quarter of “households” are just an individual living alone. An increasing amount of social interaction happens online, rather than face-to-face. Living alone may allow us to focus on our own goals without distraction, but it robs us of the type of communication that only happens when people are relaxed and at home together. The spaces between work and life — which, in decades past, would have been filled with conversations over the dinner table — are collapsing. Coliving hacks this trend, infusing the blurring boundaries of work and leisure with new opportunities for inspiration, learning, and social innovation. Here, “home” is reinvented with a new purpose. It’s a community, an ethos, a series of opportunities for collaboration. And while most young professionals are flocking to urban centers like San Francisco to live in modest apartments, some are building a new American dream in once empty suburban McMansions and luxury downtown digs. In this new scheme, your network isn’t just your Facebook friends or business contacts; It includes your friends, influencers, ad hoc family, and your shared home.

The coliving movement may freely use terms like “commune” and “cooperative”, but this ain’t your grandma’s commune. Contemporary coliving builds on communal living practices, embracing a networked tech, business and science-fueled culture built upon innovation and realizing a better world through collaborative design.

Coliving has clear similarities to traditional communes and co-ops. Langton Labs, in particular, bears a strong resemblance to 20th-century cooperative living. It has a flat organizational structure, and most decisions are made on a group email list. “In building a community, we didn't pick an existing model and emulate it,” says Todd Huffman. “We designed everything from the ground up, and in doing so, have ended up evolving in parallel and developing mechanisms that are very similar to cooperatives or communes.” Unlike many prior communal living experiments, coliving spaces are externally oriented. They’re generally located in urban areas, often open to the public on a regular basis, and easy to move in and out of. The ideas brewing behind these doors are quickly realized and implemented in the world outside. Much of this is related to the 21st-century vision of sharing, which allows for a high level of individualism and experimentation. Previous community models were focused on equality, with participants renouncing privileges to adopt a group-oriented mentality. In today’s open-source world, collaboration relies on contributions from a diverse pool of individuals, and welcomes exceptionality.

Like many marketers, General Mills and other food companies are rewriting the rules for reaching children in the Internet age. These companies, often selling sugar cereals and junk food, are using multimedia games, online quizzes and cellphone apps to build deep ties with young consumers. And children like Lesly are sharing their messages through e-mail and social networks, effectively acting as marketers.

When these tactics revolve around food, and blur the line between advertising and entertainment, they are a source of intensifying concern for nutrition experts and children’s advocates — and are attracting scrutiny from regulators. The Federal Trade Commission has undertaken a study of food marketing to children, due out this summer, while the White House Task Force on Childhood Obesity has said one reason so many children are overweight is the way junk food is marketed.

Critics say the ads, from major companies like Unilever and Post Foods, let marketers engage children in a way they cannot on television, where rules limit commercial time during children’s programming. With hundreds of thousands of visits monthly to many of these sites, the ads are becoming part of children’s daily digital journeys, often flying under the radar of parents and policy makers, the critics argue.

Second, there has been a loss of utopian élan. If you go back and think about America’s big World’s Fairs or if you read about Bell Labs in its heyday or Silicon Valley in the 1980s or 1990s, you see people in the grip of utopian visions. They imagine absurdly perfect worlds. They feel as though they have the power to begin the world anew. These were delusions, but inspiring delusions. This utopianism is almost nowhere to be found today. Stephenson and Thiel point out that science fiction is moribund; the new work is dystopian, not inspiring. Thiel argues that the environmentalist ethos has undermined the faith in gee-whiz technological wizardry. Legal institutions and the cable TV culture dampen enthusiasm by punishing failure so remorselessly. NASA’s early failures were seen as steps along the way to a glorious future. Deepwater Horizon’s failure demoralized the whole nation.

Third, there is no essential culture clash. Look at the Steve Jobs obituaries. Over the course of his life, he combined three asynchronous idea spaces — the counterculture of the 1960s, the culture of early computer geeks and the culture of corporate America. There was LSD, “The Whole Earth Catalogue” and spiritual exploration in India. There were also nerdy hours devoted to trying to build a box to make free phone calls. The merger of these three idea networks set off a cascade of innovations, producing not only new products and management styles but also a new ideal personality — the corporate honcho in jeans and the long-sleeve black T-shirt. Formerly marginal people came together, competed fiercely and tried to resolve their own uncomfortable relationships with society.

The roots of great innovation are never just in the technology itself. They are always in the wider historical context. They require new ways of seeing. As Einstein put it, “The significant problems we face cannot be solved at the same level of thinking we were at when we created them.” If you want to be the next Steve Jobs and end the innovation stagnation, maybe you should start in hip-hop.